Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

Retail Recap Q1 2021: Urban Outfitters, Walmart, Target, and the First Loyalty Industry Data Study.

Jim Tierney, Clarus Commerce | April 22 2021

It was a heck of a 2020. But, as 2020 was more a reactive year for retailers due to COVID-19, the first three months of 2021 have been more proactive. Retail is starting to reopen.

How AI-Powered Segmentation Can Increase Marketing ROI

Rebecca George, Capillary Technologies , Capillary Technologies | April 21 2021

All brands vie to target customers with intelligent marketing, but a few get it right. Imagine if at the height of the pandemic, after spending a week browsing for a bigger apartment to shift.

Technology

One year on: The Impact of COVID-19 on Mobile Banking

Ellen Schindler, FIS , FIS Global | April 21 2021

There is no denying that the COVID-19 pandemic has disrupted our lives and changed everything about how we go about our day to day business. How we work, how we play, how we educate, how we dine and.

Mobile

77% of CEOs Signal Market Shift To Business of Experience

Yusuf Tayob, Salesforce , Salesforce | April 20 2021

To remain relevant and grow as a business, a vast majority of leaders say their company will fundamentally change how it engages with customersFirst came customer experience. The much-needed employee.

Technology

Mixing up the perfect digital formula for luxury beauty brand L'Occitane

Epsilon Marketing Team | April 20 2021

“It all began in the markets of Provence. With nothing but an alembic, a small truck and a solid knowledge of plants…” is L’Occitane’s humble origin story.

5 Reasons Why You Should Consider Offering a Paid Loyalty Program

Paul Wolfer, Clarus Commerce | April 19 2021

As paid loyalty programs continue to gain popularity, many retailers are asking themselves if they should consider offering one to their customers.This approach takes the traditional loyalty model of.

Loyalty / Rewards Programs

Data Measurement: It's Time to Level Up

Shi Bu, The Lacek Group , The Lacek Group | April 19 2021

Measurement is paramount in marketing today. Every decision we make as marketers to enhance efficiency and effectiveness must be measured before it can be assessed, either directly or indirectly.

Technology

Capture Deeper Online Community Insights with Eye Tracking, Facial Coding and More

Cathy Courtney, Vesta | April 16 2021

Consumers demand experiences that speak to their deepest emotions and true feelings. Yet we all know that data is drying up and trends are moving faster then ever. How can you stay on top of key.

How Can I Reduce False Declines?

The Forter Team , Forter | April 16 2021

As an e-commerce business owner, there’s a good chance that you’re missing out on more potential business than you might think.Why is this?Two words: False declines.We’ve.

Technology

The CPRA and Targeted Advertising

Michael Mcsunas, Prizelogic , Prizelogic | April 15 2021

Even though the California Consumer Protection Act (the “CCPA”) is still wet behind the ears – only becoming effective on January 1, 2020 – California voters decided in.

How to Manage the Security Threats Hitting Your Business

Tom Callahan, PDI , PDI | April 15 2021

In today’s “smart,” connected world, cybercriminals and their tools are having a field day. Anything connected to the internet is within reach as bad actors execute phishing.

Technology

Act on the Right Data to Grow Relationships within Retail Loyalty

Jennifer Yeadon, Cheetah Digital , Marigold Engage + by Marigold | April 14 2021

As we move deeper into 2021, many of us will be encountering a changed landscape, especially retailers and retail marketers. In a recent survey done by Gartner, analysts found that CMOs are more.

Loyalty / Rewards Programs

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