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Supplier-Contributed Blogs

How to Leverage The Service Profit Chain to Connect Employee Engagement, the Customer Experience, +.

Junichi Kato, SMG , SMG | April 30 2021

Why should employee engagement efforts be at the top of your organization’s priority list? Engaged employees are more loyal, helping create highly satisfied and loyal customers. And.

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Loyalty Program Gamechanger

The Comarch Team , Comarch | April 29 2021

In this episode of the #loyaltyexpertsvoice series, Aleksandra Sasińska, Product Manager at Comarch, talks about #gamification, explaining why loyalty programs thrive on game-like mechanics. Watch.

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Mastering The Intimacy of The Inbox Has Paid Off for Marriott

Kara Trivunovic, Epsilon | April 29 2021

When the pandemic hit, Marriott had to rethink how it approached customers. For many, leaving their homes and traveling in general gave consumers pause. Sure, people’s day-to-day changed, but.

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2021 Digital Consumer Trends Index

Danny O'Reilly, Cheetah Digital , Marigold Engage + by Marigold | April 28 2021

Marketers have always been at the precipice of change and innovation, yet the vicissitude of the past year has tested those skills to the limit. With bricks-and-mortar stores largely closed for.

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Membership Loyalty Programs: 3 Reasons Why They’re the Future

Jim Tierney, Clarus Commerce | April 28 2021

Membership loyalty programs, also known as premium loyalty programs, have been around for quite some time.But they’re growing in popularity. Why is that?In these programs, your.

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Set Your Brand Value High With Empathetic Customer Engagement

Gitanjali Mittal, Capillary Technologies , Capillary Technologies | April 27 2021

The world expected a better 2021 with vaccination and a hope for a brighter tomorrow! And here we are, yet again standing still amidst chaos in the second quarter of the year. There are fresh.

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4 Surefire Customer Retention Strategies to Ace Your Efforts!

Anisha Shenoy, Xoxoday , Xoxoday | April 27 2021

Consider that it takes five to seven times more money to retain an existing customer than acquire a new one. What’s more, the average, loyal customer is worth at least 10 times as.

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Connecting Design to Decisioning, Delivery, and Measurement

Adam Moore, Lacek , The Lacek Group | April 26 2021

You’ve found yourself at step four of our Personalization Engine Series. So far we’ve introduced the importance of a personalization engine. We’ve connected the dots, explaining how.

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4 Tips to Help C-Stores Maximize Customer Engagement

KRISTEN SMALL, PDI , PDI | April 26 2021

Loyalty programs are a central component of many convenience retailers’ marketing and customer engagement strategies, and for good reason. They collect vital customer data and insights.

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We're All Invited to the Sandbox If We Play By Google's Rules

Loch Rose, Epsilon | April 23 2021

On March 3, Google published its position on user-level identifiers, and some likened it to dropping a bomb on the ad-tech community. Google shared that it does not intend to.

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Do You Have a Problem With False Declines?

The Forter Team , Forter | April 23 2021

While the purchasing journey presents many opportunities for fraudsters to target your business, you may be surprised to learn that false declines are often even more damaging.

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As seen in Forbes: Brands Need A Renewed Focus On Their Brand Ambassadors For 2021

Gianna Raimo, Vesta | April 22 2021

Our Founder, CEO, and Community Powered Marketing pioneer Susan Frech shared how to build lasting bonds that create authentic brand advocacy in a recent article for Forbes. The following article was.

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