Supplier-Contributed Blogs

Rapid Response—Tips for Managing Fuel Pricing During a Crisis

Gabe Ortega, PDI Software , PDI | June 02 2021

Most often, disruption in the fuel supply chain comes with little warning, as it did this week with the cyberattack on the Colonial Pipeline system. While the magnitude of the impact on this critical.

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Apple's Privacy Fortress Signals the End for Ad-Tech Patchwork Solutions

Loch Rose, Epsilon | June 01 2021

Apple plans to start rolling out its long-awaited App Tracking Transparency (ATT) framework on April 26. This new development requires active and explicit consent for access to a device’s.

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Ecosystem Offers Drive Successful Digital Engagement

The Evolving Systems Team , Evolving Systems | June 01 2021

Background The Cambodian mobile market is extremely competitive with three main service providers, including Cellcard, battling for market share. Their fight has to date been characterized by an.

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Ransomware Don’t Care

TOM CALLAHAN, PDI SOFTWARE , PDI | May 28 2021

With apologies to my favorite wildlife creature/meme/video/viral sensation over the last decade, I’d like to talk about ransomware.If you think “honey badger don’t care,” wait.

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Consumer Recovery Report: A Return to Pre-Pandemic Retail Habits?

John Boyle, James Dayton, Ned Shugrue, and Rachel Kinder, ICF Next , Phaedon | May 28 2021

In the latest version of our COVID-19 Monitor Survey, hard-hit consumers look likely to return to pre-pandemic habits in retail.Editor’s Note (5/13/2021):This article includes findings from ICF.

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How to Capture More Consumer Spend + Drive Conversion | SMG’s Proprietary Research Identifies.

Kalli Hannam, SMG , SMG | May 27 2021

As COVID-19 cases continue to decline across the country, more consumers are starting to feel comfortable shopping in-store again. And while e-commerce and digital sales will continue to.

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Customer Q&A: Look-alike Modeling with 2nd Spark

Kate Atty, Clutch , Clutch | May 27 2021

Look-alike models can be used to expand a brand’s target audience. These models analyze a small dataset of consumers and identify desirable characteristics. The model is then used to find more.

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Embracing a New Marketing World Without Third-Party Cookies

The Cheetah Digital Team , Marigold Engage + by Marigold | May 26 2021

There has been a lot of talk in the marketing world about Google's plans to eradicate third-party cookies. The Chrome browser, which houses about two-thirds of the online market, will no.

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Coffee with Comarch Loyalty | Episode 2: Enterprise Holdings

The Comarch Team , Comarch | May 26 2021

This episode of Coffee with Comarch Loyalty features Patsy Rey, who has spent nearly 30 years fostering customer loyalty at Enterprise Holdings. From the resurgence of the road trip to.

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8 Customer Engagement Strategies That Actually Work

Leeza Manocha, Xoxoday , Xoxoday | May 25 2021

Customers today are hyper-aware and engaging them is a tough task for businesses. But through numerous customer engagement strategies and techniques it is possible to make a real connection with.

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Can Discounts Change Consumer Behavior?

Kate Atty, Clutch , Clutch | May 25 2021

After analyzing over 400 million checkouts, Bed Bath and Beyond announced last fall that it would be cutting back on its infamous coupon strategy, deeming 40% of them “ineffective.&rdquo.

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Why Consumers Say No to Loyalty Programs

Jim Tierney, Clarus Commerce | May 24 2021

Earning customer loyalty was hard before COVID-19.Now, it’s even harder.In fact, nearly two-thirds of consumers say their loyalty is more difficult for retailers to maintain than ever.

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