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Supplier-Contributed Blogs

Why Optimizing Your Loyalty Program Is More Important Now Than Ever Before

Danielle Perez, Clarus Commerce | May 10 2021

As we emerge from the pandemic, the once “new normal” is becoming a bit more normal. We’ve adapted to new procedures, social distancing, and changed our shopping behaviors.Amid.

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2021 Creative Email Trends: Industry Observations

Jim Kelley, Cheetah Digital , Marigold Engage + by Marigold | May 07 2021

With every new year, you can look forward to a list of creative trends that will define it, or try to. Some are spot-on, and some are just ideas that never take off. But in the last.

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Seize the Opportunities: Digital Marketing Challenges Have Silver Linings

Montanna Cervenka, The Lacek Group , The Lacek Group | May 07 2021

DIGITAL MARKETING NEEDS TO ACCOMMODATE CONSUMERS’ POST-PANDEMIC OUTLOOK.During the first few months of the COVID-19 pandemic and the stay-at-home orders, The Harris Poll determined that between.

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What 18,000 Consumers Revealed About Their Online Shopping + Delivery Expectations (Spoiler: You.

Paul Tiedt, SMG , SMG | May 06 2021

With last year’s accelerated surge in digital and cross-channel shopping—which included 146% growth in all online retail orders in the U.S. and Canada alone—brands were.

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Forter Partners with Flutterwave to Drive eCommerce Growth Across Africa and Beyond

The Forter Team , Forter | May 06 2021

Recent research from Statista projects that the total eCommerce revenue in Africa will be close to $25 billion in 2021 and with a projected annual growth rate of more than 13% could reach.

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5 Ways to Win Back Your Best Customers

Abhijeet Gunadekar, Cheetah Digital , Marigold Engage + by Marigold | May 05 2021

In today’s highly competitive digital landscape, brands have to balance between retaining customers and acquiring new ones to continue growth in both business and customer base. In fact, what.

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Mobile Payments in the Oil & Gas Industry

The Comarch Team , Comarch | May 05 2021

In this week’s episode of the #loyaltyexpertsvoice video series, Sami Nachawati, Consulting Director at Comarch, presents a few numbers that show the scale of the global mobile payments.

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How are Marketers Actually Solving for Identity in a Cookieless World?

Dana Moroze | May 04 2021

Identity resolution was a major challenge for marketers even before they were confronted with the phase-out of third-party cookies and mobile ad IDs. It’s increasingly important.

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How to Spur Post-Pandemic Tourism Recovery

Helen Cammerzell, ICF Next , Phaedon | May 04 2021

The COVID-19 pandemic has devastated the travel and tourism sector. In 2019, 330 million jobs were supported by travel and tourism. The novel coronavirus has impacted over 120 million of those jobs.

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Can Best Buy’s New Membership Program Drive More Loyalty Post-Pandemic?

Jim Tierney, Clarus Commerce | May 03 2021

Ninety-five percent of retailers with only traditional loyalty programs have discussed launching a premium loyalty program in 2021 and Best Buy’s new Beta membership program is the latest.

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Drive Customer Advocacy with Rewards

Kathleen O'Donnell, Xoxoday , Xoxoday | May 03 2021

It’s a hot buzzword these days - but you might be left wondering what does customer advocacy mean? You’re not alone if you’re feeling a bit confused, as customer advocacy actually.

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Are False Declines Costing My Business Money?

The Forter Team , Forter | April 30 2021

There’s no doubt that fraudulent transactions end up costing businesses money. With fraudsters targeting businesses at alarmingly high rates, it’s become more important than ever to .

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