/  Supplier-Contributed Blogs

Supplier-Contributed Blogs

How to Measure the ROI of Loyalty Programs: Step by Step

Daniel Kahdemann, Loyalty Partner Solutions , Loyalty Partner Solutions | February 16 2026

Why this matters Loyalty programs are no longer just marketing perks – they’re strategic growth engines. Yet when budgets tighten, loyalty spend is often questioned because ROI is.

READ MORE

Micro-Moments, Major Impact: Rethinking Recognition in the Flow of Work

The CarltonOne Team , CarltonOne Engagement | February 13 2026

Recognition has always been a cornerstone of engagement. But in today’s hybrid, high-velocity work environments, traditional programs struggle to keep pace. Employees are juggling multiple.

READ MORE

How Travel Rewards Drive Credit Card Sign-ups

The Switchfly Team , Switchfly | February 12 2026

Credit card competition has intensified, customer expectations have evolved, and younger consumers are redefining what value looks like in a rewards program. Points and cashback are no longer enough.

READ MORE

Switching Gift Card Providers? Here’s Your No-Stress Migration Checklist

, Tillo | February 11 2026

Switching gift card providers can feel like a big move.If you’re responsible for rewards, incentives, or payouts, the stakes are high. A failed redemption flow doesn’t just create support.

READ MORE

Retail Loyalty Strategy in 2026: Data-Driven, Not One-Size-Fits-All

The Baesman Team , Baesman | February 11 2026

Loyalty isn’t something you buy, it’s something you build.  In 2026, the retailers winning customer retention aren’t the ones copying competitors’ rewards programs. They.

READ MORE

SaaS Loyalty Technology Over Agency-Led Loyalty Software Development

Sridhar Bollam , Jubin Mehta, Capillary , Capillary Technologies | February 10 2026

The loyalty application market has undergone a seismic shift. Once dominated by the era of large agencies crafting bespoke solutions for Fortune 500 brands, this traditional approach—though.

READ MORE

Balancing Loyalty Personalization and Privacy for Long-Term Trust

The Switchfly Team , Switchfly | February 09 2026

The Personalization, Privacy Paradox Today’s consumers want it both ways: experiences that feel personally curated, and complete control over their data. According to McKinsey, 71% of.

READ MORE

Lessons From +10 Billion Marketing Decisions Made by AI

Tejas Manohar , Alec Haase, Hightouch , Hightouch | February 06 2026

95% of AI projects fail.Flashy demos that crumble the moment they hit real data, real traffic, and real enterprise workflows. Governance slips, trust fades, and the pilot collapses. The.

READ MORE

AI Is Transforming CDPs Into Growth Engines

Scott Wiese, Bounteous , Bounteous | February 05 2026

Many years ago, one of the earliest Bounteous-led CDP implementations for a retail client revealed just how far customer data technology had advanced beyond traditional marketing data marts (MDMs.

READ MORE

The Engagement Crisis: How to Reconnect in a Disconnected World

CarltonOne Team , CarltonOne Engagement | February 04 2026

Across every industry, one truth has become impossible to ignore: people are disengaging. Employees, customers, and even long-term partners are quietly disconnecting from the brands and organizations.

READ MORE

How to Build Employee Incentive Travel Programs That Motivate Talent

Erica Lalk, ITA Group , ITA Group | February 03 2026

Incentive travel amplifies achievement. Hearing praise in a one-on-one performance review feels good. Receiving a handshake from the CEO in front of hundreds of colleagues at an incentive trip award.

READ MORE

From Status to Belonging: How Community-Driven Loyalty Wins

The Switchfly Team , Switchfly | February 02 2026

For decades, loyalty programs were built on a predictable formula: earn points, reach status, redeem perks. Elite tiers and transactional reward structures dominated the landscape, often.

READ MORE
Displaying results 121-132 (of 2536)
 |<  <  7 - 8 - 9 - 10 - 11 - 12 - 13 - 14 - 15 - 16  >  >|