Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

Trust, Tech, and Purpose: Inside Switzerland’s New Loyalty Landscape

Anjali Pillai, Capillary , Capillary Technologies | January 02 2026

Think of Switzerland and a few images instantly come to mind: the snow-dusted Alps, serene blue lakes, silky Lindt chocolate, and watches so precise they’ve become a national symbol. It’s.

Loyalty / Rewards Programs

Why Identity Benefits are the Key Psychological Connection in Loyalty Programs

Max Kenkel, ITA Group , ITA Group | December 31 2025

Part 4 of 4 in our series covering the psychological benefits influencing customer loyalty programs. Identity is the invisible force behind many decisions. Whether choosing a brand that.

Loyalty / Rewards Programs

AI Is Transforming CDPs Into Growth Engines

Scott Wiese, Bounteous , Bounteous | December 30 2025

Many years ago, one of the earliest Bounteous-led CDP implementations for a retail client revealed just how far customer data technology had advanced beyond traditional marketing data marts (MDMs.

Artificial Intelligence

Target vs. Best Buy: Comparing 2 of Largest CRM Programs

Luke Kline, Hightouch , Hightouch | December 29 2025

Early this summer, I launched an experiment to compare two lifecycle programs under identical conditions: I purchased the exact same product (a web camera), on the same day, with a new email, in a.

CRM (Customer Relationship)

The Power of Emotion in Loyalty Programs and How it Drives Customer Retention

Max Kenkel, ITA Group , ITA Group | December 26 2025

Part 3 of 4 in our series covering the psychological benefits influencing customer loyalty programs. Loyalty programs are everywhere, offering discounts, points and perks. A study published.

Beyond Loyalty: Understanding the Emotional and Rational Dance Between Brand Love and Brand Loyalty

Nick Lupo, Capillary , Capillary Technologies | December 24 2025

In today’s saturated marketplace, consumers engage with brands not just as users, but as participants in an ever-evolving emotional and functional relationship. As a marketing professional with.

Loyalty / Rewards Programs

Zero-Party Data: How Brands Drive Authentic Personalization and Emotional Loyalty

Emily Merkle, Denise Holt, Phaedon , Phaedon | December 23 2025

Today’s consumers expect more than generic messages from the brands they engage with. They demand experiences that feel personally crafted for them. As we navigate an increasingly privacy.

Personalization

Increase Loyalty Program Value With Improved Functional Benefits

Max Kenkel, ITA Group , ITA Group | December 22 2025

Part 2 of 4 in our series covering the psychological benefits influencing customer loyalty programs We can’t say it enough. Loyalty programs must do more than reward transactions; they.

Loyalty / Rewards Programs

5 Red Flags in U.S. Loyalty Programs—And How to Fix Them Before It’s Too Late

Ahaan Pandit, Capillary , Capillary Technologies | December 19 2025

Let’s be honest: most loyalty programs today are limping along on legacy logic and outdated assumptions. Remember when just having a rewards card felt like a game-changer? When your customers.

Loyalty / Rewards Programs

How to Design a Referral Program That Builds Emotional Loyalty and Growth

The Blings Team , Blings | December 18 2025

Referral marketing is more than handing out promo codes. A thoughtfully designed referral program can deepen loyalty, amplify trust, and turn your best customers into your most persuasive advocates.

Emotional Loyalty

The Evolution of CRM Marketing: How GenAI is Transforming Dynamic Content Management

Nate Thompson, Laura Smith, Phaedon , Phaedon | December 17 2025

Recently, there has been a dramatic shift in the evolving technological landscape of marketing, particularly in how organizations approach customer relationship management and marketing automation.

CRM (Customer Relationship)

How Psychological Benefits Affect Successful Customer Loyalty Programs

Max Kenkel, ITA Group , ITA Group | December 16 2025

I often say customers are people first, and people are driven by the same core human needs. Psychology has proven that our decisions are influenced by innate desires to maximize positive emotions.

Loyalty / Rewards Programs

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