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Supplier-Contributed Blogs

Tighter Product and Service Ecosystems Drive Loyalty for Financial Institutions

Katie Berndt, ICF Next , Phaedon | May 18 2021

Brands that drive the most meaningful customer loyalty find ways to connect their products and services so that customers gain added value.  Traditional financial institutions have been.

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Why Businesses Need to Worry About False Declines

The Forter Team , Forter | May 17 2021

Business owners are juggling a lot – from managing employees to meeting customer expectations – they are constantly focused on problem-solving multiple issues at once.However, one issue.

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95% of Retailers Said This Brand Influenced Their Discussion to Launch a Premium Loyalty Program in.

Jim Tierney, Clarus Commerce | May 17 2021

In our recent Loyalty Industry Data Study, we talked to 300 retail marketers and found that 95% of them said one mega-retailer influenced their decision to consider a premium loyalty program by.

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Strong Gains in March: Are They Real?

DAFNA GABEL, PDI , PDI | May 14 2021

C-store trips have been increasing steadily and catching up to pre-pandemic levels. This is good news, but c-Stores still have to recapture all of their lost trips, as shoppers have not resumed all.

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Hybrid Work Demands New Skills of Leaders

Lisa Lee, Salesforce , Salesforce | May 14 2021

If the number of new management books, conferences, and executive education programs are any indication, senior leaders and team managers are going to need a whole new.

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Loyalty Programs as a Digital Advertising Hub

Todd Hedberg, The Lacek Group , The Lacek Group | May 13 2021

DEVELOPING STRONG RELATIONSHIPS WITH CUSTOMERS HAS ALWAYS BEEN CRITICAL FOR BRANDS TO BUILD A SUCCESSFUL BUSINESS, AND THIS BECOMES EVEN MORE VITAL IN A PRIVACY-FIRST WORLD.—David Temkin.

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3 Ways to Enhance Your Digital Transformation Efforts + Evolve Your Experience Management Program.

Chris Bosco, SMG , SMG | May 13 2021

Long before the onset of COVID-19, organizations were prioritizing digital transformation efforts and opening up more channels + touchpoints for customers and employees to engage with their.

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Staying Healthy, Happy and Connected at Work During the Pandemic

Erica Wilson, Clarus Commerce | May 12 2021

It’s been a little over a year since our team started working remotely.While we’ve always had a work-from-home policy in place, none of us were truly prepared for the shift that came on.

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Seismic Shifts in the Customer Loyalty Landscape

The Evolving Systems Team , Evolving Systems | May 12 2021

There’s a coherent argument that presently, we are in the middle of a seismic shift in terms of what brands are doing with their customer loyalty and engagement initiatives.This shift has been.

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CRM = Compelling Rewards Mechanism?

Manoj Agarwal, Xoxoday , Xoxoday | May 11 2021

Given their superpowers of organizing and accelerating business outcomes, implementing a CRM is often its own reward. And while your teams will agree with the spirit of the expression, you can&rsquo.

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Five Key Elements Of a Successful Customer Engagement Strategy

Patrick Tripp, Cheetah Digital , Marigold Engage + by Marigold | May 11 2021

In order to deliver effective customer engagement strategies, brands and marketers often need to look beyond the technology, and ensure that the people, process, and strategy elements within are.

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A Guide to Creating Customer Value & Building Loyalty at Any Budget

Shamba Schmidt, Epsilon | May 10 2021

Creating customer value and cultivating customer relationships has never been more important—or complicated. Consumer expectations are high, business models have changed, and it’s.

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