Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

Part 1 - So, How Do You Design a Customer Value Management Program?

The Evolving Systems Team , Evolving Systems | June 14 2021

If you’re on our website and reading this blog, the chances are that either now or at one time or another in the past, you’ve been faced with the task of designing an effective Customer.

5 Ecommerce Trends To Leverage in 2021

Chris Arey, Bizrate , Synapse/Bizrate | June 14 2021

The COVID-19 pandemic completely changed the way people carry out normal life and more specifically the way that they shop.By the end of the first quarter of 2020, the ecommerce market experienced 10.

Technology

How the Speed of Loyalty Program Benefits Impacts Your Bottom Line

Jim Tierney, Clarus Commerce | June 11 2021

When your brand launches or revamps a loyalty program, you hope it will be attractive to consumers and elevate their engagement and spending frequency.The main attraction of any loyalty program is.

Loyalty / Rewards Programs

Are You Prepared to Handle a Cybersecurity Incident?

MARK CARL, PDI , PDI | June 11 2021

At PDI Security Solutions, we see ransomware attacks on a daily basis. However, those attacks typically don’t show up as news alerts or headlines in national news media. That’s where the.

Technology

Lay’s Bugles® Grows First-Party Database Complemented by Demographic Data with Cheetah-Powered Poll.

Danny O'Reilly, Cheetah Digital , Marigold Engage + by Marigold | June 10 2021

Spicy salsa, rich ranch, or gratifyingly good guac, just what is the perfect dip to plunge a Lay’s Bugles® cone into? Well, rather than merely guess, or commission a costly and time.

The 15 Most Important Loyalty Statistics Straight from Retail Marketers

Jim Tierney, Clarus Commerce | June 10 2021

There are lots of loyalty stats out there from a consumer perspective, including our 2020 Premium Loyalty Data Study.But if you’re looking for statistics from retailers, read on.Based on a.

Loyalty / Rewards Programs

Find Gas Fast with GasBuddy’s Fuel Availability Tracker

Gas Buddy, PDI , PDI | June 09 2021

Gas stations can close or run out of fuel after a natural disaster or a crisis. GasBuddy’s Fuel Availability Tracker helps drivers in affected areas find fuel if stations run out. GasBuddy.

Loyalty / Rewards Programs

Healing Healthcare's Heroes: Rewards and Recognition for Nurses, Doctors, and Other Frontline.

Manoj Agarwal, Xoxoday , Xoxoday | June 09 2021

When doctors, nurses and other frontline healthcare warriors feel the heat of stress and adversary, leaders must step in to help them recuperate - by unleashing the tonic of genuine recognition.

Employee Engagement/Training

Ecosystem Offers Drive Successful Digital Engagement

The Evolving Systems Team , Evolving Systems | June 08 2021

Background Three Ireland is the number two mobile service provider in its domestic market with an approximately 35% market share. With 2.4 million customers, its 4G network covers 99% of the.

Customer Engagement

Matching Media for Jersey Mike's

Epsilon Marketing Team | June 08 2021

Jersey Mike’s, the nation’s leading fast casual sub sandwich franchise, wanted to reconnect with their lapsed customers and acquire new ones. Jeff Hemschoot, Marketing Director at.

DTC Loyalty Strategies Forge Lasting, Profitable Relationships

Jefferson Beard, Lacek Group , The Lacek Group | June 07 2021

SHIFTING CONSUMER NEEDS DISRUPTED THE RETAIL STATUS QUO.In the direct-to-consumer (DTC) category, brands are adapting their e-commerce strategies and capabilities to keep pace with consumer.

CRM (Customer Relationship)

How Unified Data Is Driving Today’s Digital Transformations

Michael Kostow, Salesforce , Salesforce | June 04 2021

Unified data is the key tool in a marketer’s arsenal to personalize at scale. In a digital-first world, consumers are engaging brands and consuming media at the time and place of their choosing.

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