Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

These Pandemic Retail Trends Are Here to Stay

The Synapse Team , Synapse/Bizrate | June 22 2021

With coronavirus case numbers declining in the U.S., the retail industry has reached the beginning of the end to one of its most hectic periods in recent memory. But even as public health.

CX (Customer Experience)

The Future of B2B Marketing: 2020 Strategies That Will Stick

The Epsilon Marketing Team | June 22 2021

The B2B industry saw a bit of a reckoning in 2020. The industry that historically focused on product attributes and lead attribution was forced to reset during a year full of crises. The COVID-19.

Using Distributed Marketing for Global to Local Channels

The Cheetah Digital Team , Marigold Engage + by Marigold | June 21 2021

Striking a balance between your local and corporate marketing goals can be intricate. Constant brand messaging is an essential part of your marketing duties, and you must ensure that all teams.

Are Beer Sales Slowing Down in the Convenience Channel?

DAFNA GABEL, PDI , PDI | June 21 2021

The beer category boomed in 2020, with a large positive shift at the start of the pandemic. However, more recently beer sales are down versus a year ago, as are trips. Immediate questions rise to the.

CX (Customer Experience)

Phygital Retail (And How It Is) Reinventing Retail Customer Engagement In India

Keerthana Tiwari, Capillary Technologies , Capillary Technologies | June 18 2021

The pre-Covid levels of retail revenue in India seem farther away now. While many retailers hoped that 2021 would be the year of recovery, the second wave of infections have dampened their pace. Even.

Customer Engagement

Part 3 - So, How Do You Design a Customer Value Management Program?

The Evolving Systems Team , Evolving Systems | June 18 2021

In the first two parts of this series, we looked at ‘Understand your Objectives’, and ‘Program Characteristics’. In the final part of the series, we now take those two steps.

CRM (Customer Relationship)

Relearning the Customer is Key to Brand’s Success

The Kobie Marketing Team , Kobie Marketing | June 17 2021

Just when many brands thought they had customer loyalty figured out with new technology and the ability to capture data, Dave Andreadakis, Kobie’s Chief Innovation Officer, suggests there may.

Partnership Marketing: Driving Growth and Expanding Loyalty

Amy Farsht, The Lacek Group , The Lacek Group | June 17 2021

Brand partnerships are often framed as business opportunities or a way to solve a pain point in the customer journey. Both are true.But partnerships also provide powerful value that drives both.

Loyalty / Rewards Programs

Part 2 - So, How Do You Design a Customer Value Management Program?

The Evolving Systems Team , Evolving Systems | June 16 2021

With the nature of the program settled (read the first blog in this series, here), what about program characteristics, specifically those beyond the standard transactional and emotional engagement.

CRM (Customer Relationship)

The 9 Mobile Tools for Excellent Digital Customer Experiences

Heidi Robbins, Salesforce , Salesforce | June 16 2021

Research shows 72% of all ecommerce transactions are expected to come from mobile this year. While this is a significant number, is it really that much of a surprise given how.

CX (Customer Experience)

Consumer Recovery Report: Consumers Confront Financial Uncertainty

John Boyle, James Dayton, Ned Shugrue, and Rachel Kinder, ICF Next , Phaedon | June 15 2021

In the latest version of our COVID-19 Monitor Survey, U.S. consumers report how the pandemic has impacted their personal finances and financial behaviors.Editor’s Note (5/25/2021): This.

CX (Customer Experience)

What Consumer Trends are Impacting Today’s In-Store Retail Experience?

Josie Gaeckle, SMG , SMG | June 15 2021

As more consumers begin to make in-store visits again, retailers must continue to focus on health + safety measures to ensure customers feel comfortable with their experience. To get a better.

CX (Customer Experience)

Displaying results 1249-1260 (of 2496)

|< < 101 - 102 - 103 - 104 - 105 - 106 - 107 - 108 - 109 - 110 > >|