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Supplier-Contributed Blogs

The Importance of Loyalty & Commerce Key Performance Indicators

Sandra Sydlik, Stuzo , Stuzo | August 02 2021

With the battle for share of wallet more fierce than ever, retailers have to ensure that loyalty and commerce programs are performing at a consistently high level. To drive better business.

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MWC 2021: A report (Part 2)

The Evolving Systems Team , Evolving Systems | August 02 2021

Here’s our second set of notes from Mobile World Congress 2021, to give you a general update on what we learned from attending various sessions at the event.One particularly interesting session.

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MWC 2021 Highlights (Part 1)

The Evolving Systems Team , Evolving Systems | July 30 2021

It’s July, Mobile World Congress has just ended, and I haven’t left my desk. Welcome to the future? Perhaps.From a strictly personal perspective, I enjoyed the virtual event. The online.

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Four Important Considerations for Successful Member Journey Mapping

The Brierley Team , BRIERLEY | July 30 2021

Journey mapping is the process of understanding the experience of loyalty program members, identifying barriers, and focusing on solutions.  For instance, many retailers or merchants are.

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A Guide To Building A Successful Customer Rewards Program

Priyanka Desai, Xoxoday , Xoxoday | July 29 2021

Customer rewards programs are the point-based loyalty programs to boost sales, customer engagement, build loyal customers and convert casual buyers into brand advocates.It is no secret that today.

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Close the Gap Across Touchpoints to Deliver a Consistent Digital Experience

Chris Bosco, SMG , SMG | July 29 2021

Customers are turning to digital touchpoints more frequently than ever—in fact, 87% of customers begin product searches online. But brands are struggling to advance their customer.

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Personalization Drill Down: Offering Wellness Requires Balancing Brand Trust & Privacy

The Kobie Marketing Team , Kobie Marketing | July 28 2021

Health, fitness, mindfulness and wellness have taken center stage during the global pandemic. Brands across all industries have had to address the table stakes issues for how they are keeping the.

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The New Economics of Fraud

LAURA JORGENS, Forter , Forter | July 28 2021

When most merchants think of fraud prevention, they concentrate on managing risk and minimizing costs. They don’t consider how fraud prevention can serve as a driver for growth. Fraud.

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PCI-DSS Compliance and Loyalty – What’s Involved and Why It’s Critical for Retailers 

Marcus Aden, Clarus Commerce | July 27 2021

PCI-DSS compliance and loyalty programs aren’t usually mentioned in the same breath. But with 90% of retailers thinking about launching premium loyalty programs, where your customers.

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Engagement + Experience = Patient Loyalty in Health Systems

Tess MacGibbon, The Lacek Group , The Lacek Group | July 27 2021

The concept of loyalty in healthcare started popping up in niche publications around 2016 and soon gained traction in more mainstream healthcare media, including JAMA and Advisory Board. Most.

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Humanizing Customer Engagement

The Brierley Team , BRIERLEY | July 26 2021

The troubling trend of dispassionate automationHistorically one of the core marketing strategies in the United States for driving long-term growth has been retaining high-value customers loyal to.

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Pixelgeddon?

Nicholas Einstein, Cheetah Digital , Marigold Engage + by Marigold | July 26 2021

During Apple’s Worldwide Developers Conference a few weeks ago (WWDC ‘21 6/7-11), the company announced its new “Mail Privacy Protection” (MPP) feature which will be.

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