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Supplier-Contributed Blogs

Prevent Fraud and Deliver a Seamless Shopping Experience

LAURA JORGENS, Forter , Forter | July 09 2021

If you have a store on the Adobe Commerce platform then you know how difficult it is to balance fraud prevention and a fast and seamless shopping experience. Maybe you’re struggling with a.

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How to Show Legal Tender Legally: Using Images of Money in Advertising

GINA SHIMKO, Prizelogic , Prizelogic | July 09 2021

Did you know there are regulations and restrictions when using images of currency in advertising?  The law regulating currency images is called the Counterfeit Detection Act of 1992 and is.

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The Impact of Customer Reviews on Purchase Decisions

Meredith Kavanagh, Bizrate , Synapse/Bizrate | July 08 2021

This post was originally published in June 2019 and was updated in April 2021 with additional data points, updated survey results, and new information.These days, you don’t order takeout, book.

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For Effective Launch Communications, Remember Whose Problem You Are Solving

Jeremy Mullman, ICF Next , Phaedon | July 08 2021

A launch needs to tell a story about how it is solving the end user’s problem, even if the problem they are solving is not one that users were previously aware they had.  Recently.

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Managing the Customer Experience Across Digital Channels—How Party City’s Cross-Channel Strategy.

Chris Bosco, SMG , SMG | July 07 2021

Whether it’s visiting your website to research and purchase products or engaging with your mobile app, customers are turning to digital channels more frequently than ever.In their.

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Rewards and Benefits During COVID-19 to Help Your Employees Rest Easy

Syed Maaz, Xoxoday , Xoxoday | July 07 2021

The world is no longer the same. Masks and hand sterilizers are the bare minima for social acceptance at the outset until the world gets vaccinated. People tried their best to transform from meeting.

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Balancing Data + Insights for Better Consumer Engagement

Jennifer Yeadon, Cheetah Digital , Marigold Engage + by Marigold | July 06 2021

It’s more essential than ever that marketers take a step back from tracking and stalking consumers across the internet — and take a step forward into building actual relationships with.

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Most Consumers Want Premium Loyalty Programs – Why Aren’t Retailers Offering Them?

Jim Tierney, Clarus Commerce | July 06 2021

Premium loyalty programs are becoming best practice for some retailers because they increase engagement with your best customers and build emotional loyalty.These programs offer instant, 24/7 access.

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How Savvy Brands Increase Overall Spend

Kate Atty, Clutch , Clutch | July 02 2021

When the same old discounts aren’t helping brands sell anymore, a click to claim campaign can help track down the reason why — and give their customers an extra incentive to buy as well.

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What the US Can Learn From Europe About Fuel Delivery

VLAD COLLAK, PDI Software , PDI | July 02 2021

Fuel operators face all kinds of new challenge today due to lack of time, resources, automation and tools needed to deliver on-demand insights and provide visibility to make sound decisions that have.

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The CX Revolution: Growth Strategies And Future Outlook

Keerthana Tiwari, Capillary Technologies , Capillary Technologies | July 01 2021

The race between competitor brands in the Middle East has recently become very intense. Almost 70% of the population is less than 30 years of age with a dynamic purchase behavior. Unless brands build.

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What is Return Fraud?

The Forter Team , Forter | July 01 2021

Fraud is a persistent issue causing great harm to businesses regardless of industry.From basic lost revenue to the damage caused by different aspects such as false declines, it’s in.

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