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Supplier-Contributed Blogs

PCI-DSS Compliance and Loyalty – What’s Involved and Why It’s Critical for Retailers 

Marcus Aden, Clarus Commerce | July 27 2021

PCI-DSS compliance and loyalty programs aren’t usually mentioned in the same breath. But with 90% of retailers thinking about launching premium loyalty programs, where your customers.

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Engagement + Experience = Patient Loyalty in Health Systems

Tess MacGibbon, The Lacek Group , The Lacek Group | July 27 2021

The concept of loyalty in healthcare started popping up in niche publications around 2016 and soon gained traction in more mainstream healthcare media, including JAMA and Advisory Board. Most.

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Humanizing Customer Engagement

The Brierley Team , BRIERLEY | July 26 2021

The troubling trend of dispassionate automationHistorically one of the core marketing strategies in the United States for driving long-term growth has been retaining high-value customers loyal to.

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Pixelgeddon?

Nicholas Einstein, Cheetah Digital , Marigold Engage + by Marigold | July 26 2021

During Apple’s Worldwide Developers Conference a few weeks ago (WWDC ‘21 6/7-11), the company announced its new “Mail Privacy Protection” (MPP) feature which will be.

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Why UX is the X Factor That Can Make or Break Your Loyalty Program

The Xoxoday Team , Xoxoday | July 23 2021

Fast escalating membership to its Loyalty Program membership was making the Founders of this one startup very happy. Till the day the penny dropped. And they realized that the only reason members.

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Preventing Fraud: Why You Need to Prepare for the Holidays Now

The Forter Team , Forter | July 23 2021

In 2020, the COVID-19 pandemic drove millions of consumers online. People needed a convenient and safe way to buy essential products, and shopping online was the way to go. Today, data shows .

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Can 2% Dollar Growth Be Healthy for the Industry?

DAFNA GABEL, PDI , PDI | July 22 2021

Strong basket spend and steady, albeit slow, trip return during 2H 2020 ultimately helped “save” 2020 for C-stores and a wide range of categories. In the past six months we’ve seen.

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Experts Answer 5 Burning Questions About Empathetic Marketing

Sachin Shenolikar, Salesforce , Salesforce | July 22 2021

Empathetic marketing means truly understanding your audience. It’s marketing that knows exactly who the customer or prospect is, what they’re going through, and what they need. It can.

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The Summer of Loyalty

Ben Torgerson, The Lacek Group , The Lacek Group | July 21 2021

Enjoy your vacation all the more when you earn and redeem loyalty points wherever you go.Grab your free Big Gulp (or perhaps a free Starbucks Venti iced coffee), thanks to your membership rewards.

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Why Now is the Time to Rethink Your Brand’s Loyalty Strategy

Connie Sisco and Lauren Sutherland, ICF Next , Phaedon | July 21 2021

In the last year, as brands adapted to better meet their customers’ needs, so too did the consumer mindset evolve. Think of your consumer habits before the pandemic. How many stores did you.

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10 Brands Whose Brand Loyalty Always Stand Out, No Matter What!

Aditi, Capillary Technologies , Capillary Technologies | July 20 2021

What was that one thing that most brands focused most during last year?Brand Loyalty.Indeed, it has come a long way. In the world of retail, loyalty was often considered as an underdog. The.

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How to Prevent Return Fraud

The Forter Team , Forter | July 20 2021

Return fraud can be a scary thing for businesses to deal with.How do you know if you’re dealing with it? What are the signs? How many different types of return fraud are out there?We’ve.

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