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Supplier-Contributed Blogs

New Data Shows If You Want to Attract a Younger Demographic, Offer a Premium Loyalty Program

Jim Tierney, Clarus Commerce | August 04 2021

Millennials have shown to be one of the most brand-loyal generations.In fact, only 1% of Millennials are impacted by advertising. Instead, they are drawn to memorable customer.

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These Social Media Trends are Here to Stay. Are You Ready?

Julia Rosinus, ICF Next , Phaedon | August 04 2021

It’s hard to believe we’re already halfway through 2021. As some semblance of normalcy is returning, it feels like many of the unknowns of 2020 are in the rearview mirror. In the past 18.

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How To Leverage Shifting UAE Consumer Trends Through Behavioral Loyalty Programs

Keerthana Tiwari, Capillary Technologies , Capillary Technologies | August 03 2021

The sweeping and large-scale impact of pandemic has caused consumers to reduce their outlets for spending. While some of this scaling back is caused by limited financial flexibility, a lot of it is.

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Why Burger King and McDonald's are Leaning Back Into Loyalty

The Cheetah Digital Team , Marigold Engage + by Marigold | August 03 2021

The past year reshaped everything about our lives, including how we live, work, and eat. Different brands from across all industries were forced to design new ways of reaching their now home-based.

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The Importance of Loyalty & Commerce Key Performance Indicators

Sandra Sydlik, Stuzo , Stuzo | August 02 2021

With the battle for share of wallet more fierce than ever, retailers have to ensure that loyalty and commerce programs are performing at a consistently high level. To drive better business.

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MWC 2021: A report (Part 2)

The Evolving Systems Team , Evolving Systems | August 02 2021

Here’s our second set of notes from Mobile World Congress 2021, to give you a general update on what we learned from attending various sessions at the event.One particularly interesting session.

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MWC 2021 Highlights (Part 1)

The Evolving Systems Team , Evolving Systems | July 30 2021

It’s July, Mobile World Congress has just ended, and I haven’t left my desk. Welcome to the future? Perhaps.From a strictly personal perspective, I enjoyed the virtual event. The online.

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Four Important Considerations for Successful Member Journey Mapping

The Brierley Team , BRIERLEY | July 30 2021

Journey mapping is the process of understanding the experience of loyalty program members, identifying barriers, and focusing on solutions.  For instance, many retailers or merchants are.

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A Guide To Building A Successful Customer Rewards Program

Priyanka Desai, Xoxoday , Xoxoday | July 29 2021

Customer rewards programs are the point-based loyalty programs to boost sales, customer engagement, build loyal customers and convert casual buyers into brand advocates.It is no secret that today.

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Close the Gap Across Touchpoints to Deliver a Consistent Digital Experience

Chris Bosco, SMG , SMG | July 29 2021

Customers are turning to digital touchpoints more frequently than ever—in fact, 87% of customers begin product searches online. But brands are struggling to advance their customer.

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Personalization Drill Down: Offering Wellness Requires Balancing Brand Trust & Privacy

The Kobie Marketing Team , Kobie Marketing | July 28 2021

Health, fitness, mindfulness and wellness have taken center stage during the global pandemic. Brands across all industries have had to address the table stakes issues for how they are keeping the.

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The New Economics of Fraud

LAURA JORGENS, Forter , Forter | July 28 2021

When most merchants think of fraud prevention, they concentrate on managing risk and minimizing costs. They don’t consider how fraud prevention can serve as a driver for growth. Fraud.

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