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Supplier-Contributed Blogs

Why Traveler-First Loyalty Planning Outperforms Program-First Models

The Switchfly Team , Switchfly | March 04 2026

Loyalty programs are often designed around points, tiers, and redemption rules. Travelers, however, experience loyalty very differently. What they remember are the moments that make a trip feel easy.

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5 Customer Loyalty Trends to Watch for in 2026

Matt DeVries, ITA Group , ITA Group | March 03 2026

The loyalty landscape is quickly evolving and not always in the best direction. We’re seeing some brands cut loyalty program value in response to cost pressures. Others are replacing human.

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The Quiet Shift Reshaping Martech — And Why Loyalty Is at the Center

Alexis Kvamme, Capillary , Capillary Technologies | March 02 2026

Over the past few years, loyalty has moved from a “nice-to-have program” to a structural advantage in modern marketing. That shift is not happening because brands suddenly rediscovered.

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Retail POP: Lane Bryant's Success with Baesman's Automation

The Baesman Team , Baesman | February 27 2026

Retail brands are under constant pressure to reduce operational costs while keeping stores equipped with the POP materials they need to sell effectively. But for many teams, outdated processes.

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How Exotic Travel Rewards Drive Impact in Card Loyalty Programs

The Switchfly Team , Switchfly | February 26 2026

Card loyalty programs are under growing pressure to do more than offer points and cashback. Rising acquisition costs, tightening margins, and increasingly interchangeable card products are.

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Harnessing Cross-Selling and Upselling Strategies

Valentin Avila Rivera, Loyalty Partner Solutions , Loyalty Partner Solutions | February 25 2026

Loyalty programs aren’t just about discounts or collecting points anymore. Today, they’ve evolved into smart, data-powered platforms that guide customers through a journey of discovery.

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The One Audience You Actually Shouldn't Re-Engage

Luke Kline, Hightouch , Hightouch | February 24 2026

Recently, I was talking with Jeff Lee, the Lifecycle Marketing Tech Lead at Calm, about lifecycle experiments that look smart on paper but feel very different once you see the results..

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The Biggest Travel Technology Trends Shaping 2026 and Beyond

The Switchfly Team , Switchfly | February 23 2026

After years of incremental updates and post-pandemic stabilization, 2026 marks the moment when travel technology trends stop existing as conceptual pilots and finally become the backbone of.

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Modern Loyalty Takes Off

Jan Ratzlaff, Loyalty Program Solutions , Loyalty Partner Solutions | February 20 2026

Legacy Constraints Are Holding Back Loyalty InnovationAirline loyalty programs have long been a key lever for customer retention and revenue growth. But today’s aviation landscape looks very.

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Predictions: 6 Trends Transforming Brand Loyalty and Customer Experience

The Phaedon Team , Phaedon | February 19 2026

As we approach 2026, brand loyalty has reached an inflection point where legacy strategies aren’t just underperforming—they’re actively destroying value. The coming year will.

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How Recognition Platforms Stand Out in a Crowded Market

The Switchfly Team , Switchfly | February 18 2026

The rewards and recognition landscape is undergoing a fundamental shift. What once differentiated platforms, such as catalog size, gift card availability, and merchandise variety, no longer.

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How Brand Trust Builds a Modern Customer Loyalty Strategy

Sarah VanDerHart, ITA Group , ITA Group | February 17 2026

Customers today have more options, more information and higher expectations than ever before. As a result, loyalty can’t be secured through points and discounts alone. During a special webinar,.

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