Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

How Gen Z is Using Digital to Change Sports Fandom (Straight from Gen Z)

Cierra Gee, Bounteous , Bounteous | January 08 2026

Sports fandom isn’t dead – it's just different. To Gen Z, being a fan doesn’t mean sitting in front of a TV and learning chants anymore. They're still deeply connected to.

Airline Subscription Models: Will Flight Memberships Take Off?

The Switchfly Team , Switchfly | January 07 2026

Subscription models have transformed the way people consume media, shop, and even commute. Think about how Netflix, Spotify, and Amazon Prime shifted from one-time purchases to recurring payments in.

Loyalty / Rewards Programs

Building Partner Incentive Programs To Motivate Every Partner

The Maritz Team , Maritz | January 06 2026

Most partner incentive programs treat all partners the same—and that's why they fail. Resellers, MSPs, distributors, and referral partners all contribute value differently, yet they're.

Building trust through data: The future of AI-powered loyalty programs

Emily Merkle, Phaedon , Phaedon | January 05 2026

Data is the lifeblood of successful loyalty programs. Every transaction, interaction, and engagement creates valuable insights that fuel emotional connections between brands and their customers. The.

Trust, Tech, and Purpose: Inside Switzerland’s New Loyalty Landscape

Anjali Pillai, Capillary , Capillary Technologies | January 02 2026

Think of Switzerland and a few images instantly come to mind: the snow-dusted Alps, serene blue lakes, silky Lindt chocolate, and watches so precise they’ve become a national symbol. It’s.

Loyalty / Rewards Programs

Why Identity Benefits are the Key Psychological Connection in Loyalty Programs

Max Kenkel, ITA Group , ITA Group | December 31 2025

Part 4 of 4 in our series covering the psychological benefits influencing customer loyalty programs. Identity is the invisible force behind many decisions. Whether choosing a brand that.

Loyalty / Rewards Programs

AI Is Transforming CDPs Into Growth Engines

Scott Wiese, Bounteous , Bounteous | December 30 2025

Many years ago, one of the earliest Bounteous-led CDP implementations for a retail client revealed just how far customer data technology had advanced beyond traditional marketing data marts (MDMs.

Artificial Intelligence

Target vs. Best Buy: Comparing 2 of Largest CRM Programs

Luke Kline, Hightouch , Hightouch | December 29 2025

Early this summer, I launched an experiment to compare two lifecycle programs under identical conditions: I purchased the exact same product (a web camera), on the same day, with a new email, in a.

CRM (Customer Relationship)

The Power of Emotion in Loyalty Programs and How it Drives Customer Retention

Max Kenkel, ITA Group , ITA Group | December 26 2025

Part 3 of 4 in our series covering the psychological benefits influencing customer loyalty programs. Loyalty programs are everywhere, offering discounts, points and perks. A study published.

Beyond Loyalty: Understanding the Emotional and Rational Dance Between Brand Love and Brand Loyalty

Nick Lupo, Capillary , Capillary Technologies | December 24 2025

In today’s saturated marketplace, consumers engage with brands not just as users, but as participants in an ever-evolving emotional and functional relationship. As a marketing professional with.

Loyalty / Rewards Programs

Zero-Party Data: How Brands Drive Authentic Personalization and Emotional Loyalty

Emily Merkle, Denise Holt, Phaedon , Phaedon | December 23 2025

Today’s consumers expect more than generic messages from the brands they engage with. They demand experiences that feel personally crafted for them. As we navigate an increasingly privacy.

Personalization

Increase Loyalty Program Value With Improved Functional Benefits

Max Kenkel, ITA Group , ITA Group | December 22 2025

Part 2 of 4 in our series covering the psychological benefits influencing customer loyalty programs We can’t say it enough. Loyalty programs must do more than reward transactions; they.

Loyalty / Rewards Programs

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