Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

Loyalty By Design for Channel Incentives & B2B Loyalty

The Maritz Team , Maritz | May 04 2026

Bigger incentives aren’t the answer—better design is. Loyalty by Design shows how the loyalty layers (rational, behavioral, emotional) and the levers (Points, Progress, Prompts, Prestige).

Loyalty / Rewards Programs

Building Partner Incentive Programs To Motivate Every Partner

The Maritz Team , Maritz | January 06 2026

Most partner incentive programs treat all partners the same—and that's why they fail. Resellers, MSPs, distributors, and referral partners all contribute value differently, yet they're.

Building Loyalty in Transactional Channel Industries

The Maritz Team , Maritz | December 04 2025

In price-driven industries like HVAC and construction, channel partners often switch suppliers for better deals. But it's not just a pricing problem—it's a loyalty problem. Learn how to.

Loyalty / Rewards Programs

The ROI of Rule Optimization

The Maritz Team , Maritz | October 20 2025

Established programs understand the constant pursuit: keeping upward momentum while keeping program budgets in check. It takes strategic moves, proactive planning and, for the longest-standing.

Technology

A Fresh Approach to Channel Loyalty and Growth

The Maritz Team , Maritz | September 15 2025

Reinventing a Dealer Incentive ProgramAnd Proving "What's Always Worked" Can Work Better There comes a time when every long-standing incentive program needs a strategic review&mdash.

Loyalty / Rewards Programs

The Benefits of Non-Cash Rewards in a Volatile Market

The Maritz Team , Maritz | May 27 2025

As manufacturing margins narrow under the double squeeze of tariffs and incentive costs, non-cash rewards offer a strategic lifeline. Discover how to maintain partner motivation while protecting your.

Data Analytics

Smarter Incentives Through Data, Science and Design

The Maritz Team , Maritz | May 14 2025

Discover how exceptional incentive programs leverage data, behavioral science, and strategic design to drive measurable results. With insights from Product Director Casey Epley, we explore Maritz'.

Technology

3 Ways to Recharge Your Loyalty Program

The Maritz Team , Maritz | May 07 2025

While loyalty program memberships are rising, members actively engage with only half their enrolled programs. This guide reveals three powerful strategies—personalization, flexible rewards, and.

Loyalty / Rewards Programs