Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

Gamification Strategies to Re-Engage Lapsed Loyalty Members

The CataBoom Team , CataBoom | October 14 2025

Thriving businesses know the golden rule: It costs more to acquire a new customer than it does to keep the one you already have. This is why it is so important to nurture loyalty, and not just pursue.

Measuring Gamification ROI: Here's How to Track Success

The CataBoom Team , CataBoom | August 06 2025

Gamification is a great way to breathe new life into your brand. If you’ve hit a plateau, need to drive new or specific behaviors, or want to introduce a new product or service, gamification is.

Gamification

Gamification for Data Collection: A Fun and Effective Approach to First-Party and Zero-Party Data

The CataBoom Team , CataBoom | July 08 2025

For a long time, making use of online third-party data has helped fill a gap for marketers, offering access to detailed information about user behavior. But, as consumers grow increasingly concerned.

Gamification

CRM Gamification: The 5 Most Effective Games for Your CRM

The CataBoom Team , CataBoom | June 06 2025

The global customer relationship management (CRM) market was valued at $101.41 billion in 2024 and is expected to grow at a CAGR of 12.8% to reach $262.74 billion by 2032. There’s no.

Gamification

CataBoom Client Spotlight: Lindsay Eichten – Revolutionizing Restaurant Engagement at TGI Friday’s

The CataBoom Team , CataBoom | April 21 2025

From Customer Marketing Veteran to Gamification Trailblazer Leading CRM, Loyalty and Media at TGI Friday’s from 2021 to 2023, Lindsay Eichten, brought a fresh perspective and a wealth of.

Customer Engagement

How Gamification Can Mitigate Financial Liability in Point-Based Loyalty Programs

The CataBoom Team , CataBoom | December 20 2024

Point-based loyalty programs have become a cornerstone of many successful brands. They offer a powerful tool to boost customer retention, increase sales, and foster brand loyalty. However, they also.

Gamification

Unleash the Power of Play: Examples of Gamified Loyalty Programs That Drive Results

The CataBoom Team , CataBoom | August 08 2024

Let's face it, traditional loyalty programs are struggling to keep pace in today's competitive landscape. CataBoom’s Catapult gamification platform offers a powerful solution: gamified.

What Drives Customer Loyalty? Using Gamification with Long-Term vs. Short-Term Loyalty Objectives

The CataBoom Team , CataBoom | April 09 2024

Acquiring new customers requires a lot of time and money. It costs five to six times more to get a new customer than to reactivate an old one. That’s why businesses focus so much on.

Instant Win Gamification: The Psychology Behind It & How It Influences Consumers

The Cataboom Team , CataBoom | October 23 2023

A brand name alone is no longer a pillar of consumer loyalty. Instead, businesses must actively engage with consumers to grab their attention and keep them loyal. To do so, brands must.

Gamification

How Do Instant Win Games Work? [And How to Use Them to Your Advantage]

The Cataboom Team , CataBoom | October 17 2023

Today’s consumers are more advertising savvy than ever. They unconsciously ignore ads, click out of popup, and hesitate to give away personal information to brands even for personalized deals.

Gamification