Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

Relationship Marketing- Guiding Customers From Attraction to Advocacy

Cara Panosian, Brandmovers , Brandmovers | May 03 2023

To run a successful loyalty program, it’s important to nurture a relationship with your customers. Relationship marketing focuses on building meaningful relationships while also cultivating.

CRM (Customer Relationship)

Debunking Loyalty Program Myths

Cara Panosian, Brandmovers , Brandmovers | April 26 2023

There are a number of myths surrounding loyalty programs and a lot of them can quickly turn brands away. Whether you are just beginning your research into loyalty programs or you are a seasoned.

Loyalty / Rewards Programs

Why Canceling Your Loyalty Program is the Last Thing You Should Do

Cara Panosian, Brandmovers , Brandmovers | April 20 2023

There are always ups and downs when it comes to running a successful business so don’t let the downs discourage you from continuing your loyalty program. You might not even realize all of the.

Loyalty / Rewards Programs

Using Partnerships to Build Rider Loyalty

Cara Panosian, Brandmovers , Brandmovers | April 13 2023

The transit industry has begun to pick up speed over the past couple years and focusing on rider loyalty is more important than ever. Doing that through partnership is a great way to build traction.

Loyalty / Rewards Programs

How to Find Loyalty Building Opportunities All Throughout the Year

Cara Panosian, Brandmovers , Brandmovers | April 04 2023

Building loyalty is a continuous process and it is important to keep the momentum going through the whole year. Running exciting promotions and reward offers keeps your customers engaged and keeps.

Loyalty / Rewards Programs

Bouncing Back From Inflation Using Loyalty Programs & Promotions

Cara Panosian, Brandmovers , Brandmovers | March 30 2023

With the rise of inflation, it is more important than ever to demonstrate the importance of your loyalty program and offering promotions to your customers. A good loyalty program will show customers.

Loyalty / Rewards Programs

How to Achieve Your Brand Goals Using Your Loyalty Program

Cara Panosian, Brandmovers , Brandmovers | March 23 2023

Every business should have a set list of brand goals that they set to try and achieve. Brand goals not only give your business something tangible and measurable to work towards; they can also be.

Loyalty / Rewards Programs

How The Lottery Industry Can Drive More Player Engagement

Cara Panosian, Brandmovers , Brandmovers | March 17 2023

When you play the lottery it drives the feeling of excitement and opportunity which inevitably keeps you coming back. That emotional rush of enjoyment and excitement plays a key role in how the.

Customer Engagement

Mastering the Art of Measuring Customer Loyalty

Cara Panosian, Brandmovers , Brandmovers | March 07 2023

Once you launch your loyalty program the work isn’t done just yet. Measuring data is crucial to running a successful loyalty program. There are multiple key performance indicators (KPI) that.

Loyalty / Rewards Programs

What's in Store For Customer Loyalty in 2023

Cara Panosian, Brandmovers , Brandmovers | February 08 2023

At the beginning of every year it is important to sit down and take a look at upcoming trends in the industry and determine what your team can do to get ahead on your strategy for the year. While a.

Loyalty / Rewards Programs

A Guide to Promotion Types

Cara Panosian, Brandmovers , Brandmovers | January 19 2023

Running promotions can be daunting because there are many options to choose from when deciding what will work best for your brand. In the U.S., promotions typically consist of any two of three.

Technology

Smarter Incentives #2 - Feeling Like Your B2B Incentive Program has Stalled? This Could be the Issue

Kimberly Lyons, Brandmovers , Brandmovers | January 11 2023

Companies want their loyalty programs to succeed. Ask any program administrator and they’ll agree that ensuring their program is working smoothly and achieving objectives is their top priority..

B2B / Channel

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