Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

Using Customization for Point of Purchase Displays that POP

The Baesman Team , Baesman | September 06 2023

You’re walking down the store aisle, and your eyes are suddenly drawn to a colorful display singing the praises of a product that’s right there on the shelf. You’re intrigued, and.

Everything You Need to Know About Personalized Direct Mail Solutions

Rachel Iannarino, Baesman , Baesman | August 30 2023

Direct mail is back!Direct mail has made a comeback as an impactful marketing medium—as long as it’s personalized for each recipient. In this article, we cover the three main.

Digital / Direct Marketing

How to Retain Credit Union Members Through Personalized Marketing

The Baesman Team , Baesman | August 23 2023

Is your credit union looking for ways to keep up and gain an edge in a competitive market? Retaining your members is one of the most foundational ways to do that. Let’s look at some ways credit.

How to Start a Direct Mail Campaign

The Baesman Team , Baesman | August 15 2023

In today's digital age, it's easy to overlook traditional marketing methods. However, direct mail campaigns remain a powerful tool for businesses to reach their target audience.

Technology

What is Loyalty Marketing?

The Baesman Team , Baesman | August 03 2023

In today's competitive business landscape, retaining customers and fostering brand loyalty is paramount to sustainable success. This is where loyalty marketing comes into play. It's a.

What Does CRM Mean in Retail? CRM Platforms vs. Retail CRM Partners

The Baesman Team , Baesman | July 27 2023

Customer relationship management (CRM) is a versatile term used extensively in the business world. However, it doesn’t always mean the same thing from industry to industry.Retail customer.

Unleashing the Summer Vibes: Customer Loyalty Trends in 2023

The Baesman Team , Baesman | July 18 2023

With summer just around the corner, it's time to dive into the sizzling customer loyalty trends that will dominate the scene in summer of 2023. Get ready to ride the wave of.

Loyalty / Rewards Programs

Leveraging Customer Loyalty in Times of Economic Uncertainty

The Baesman Team , Baesman | July 12 2023

Let's explore the strategies and insights shared in a recent webinar on leveraging customer loyalty in times of economic uncertainty, by Cassie Preston, Director of Client Services and.

The Path to Loyal Customers: Email & SMS Marketing for Success

The Baesman Team , Baesman | July 06 2023

When it comes to marketing your brand, the ultimate goal is to create loyal, engaged customers. However, that goal isn’t achieved overnight. To understand the destination you’re working.

Technology

How Do Customers Feel About Sharing Personal Data with Brands?

The Baesman Team , Baesman | June 16 2023

Brands are collecting more personal customer data than ever before, with almost every transaction requiring customers to share at least an email address. What’s the real purpose of collecting.

3 Key Reasons You Need a Retail CRM Strategy

The Baesman Team , Baesman | May 18 2023

Is a customer relationship management (CRM) strategy necessary for every retail business? The short answer is yes! Let's look at how and why a CRM strategy can help you leverage customer data to.

How to Get Deeper Engagement with Your Direct Mail

The Baesman Team , Baesman | April 27 2023

Direct mail is known to have an impressive return on investment, but maybe you’re not seeing the results you want with your direct mail campaigns. You want to imagine your customer’s eyes.

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