Supplier-Contributed Blogs

Autumn Marketing Makeover: Maximizing Your Fall Direct Mail Strategy

The Baesman Team , Baesman | October 19 2023

September presents a unique opportunity for businesses to revamp their marketing strategies. This fall, consider turning over a new leaf and embracing direct mail as a fresh approach to.

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Personal Touches Matter: The Art of Personalization That Truly Impacts

The Baesman Team , Baesman | October 10 2023

In a world flooded with digital noise and automated interactions, the value of a personal touch cannot be overstated. Whether it's in marketing, customer service, or everyday communication.

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Customer Analytics: Understanding the Voice of the Customer

The Baesman Team , Baesman | October 02 2023

In today's world of business, it's important to know your customer. Gathering data on their spending habits, preferences, and behaviors can help brands create effective marketing.

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Sizzling Summer Sales: Maximizing ROI with Direct Mail Analytics

The Baesman Team , Baesman | September 18 2023

Summer sales events provide an excellent opportunity for businesses to boost revenue and attract new customers with the help of Direct Mail marketing. To make the most of it, it's crucial to.

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7 Signs Your Loyalty Program May Be Due For a Revamp

The Baesman Team , Baesman | September 11 2023

In a rapidly changing world, where shopper behaviors and expectations evolve at a lightning pace, loyalty programs have to stay current to remain effective. It's not enough to set and.

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Using Customization for Point of Purchase Displays that POP

The Baesman Team , Baesman | September 06 2023

You’re walking down the store aisle, and your eyes are suddenly drawn to a colorful display singing the praises of a product that’s right there on the shelf. You’re intrigued, and.

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Everything You Need to Know About Personalized Direct Mail Solutions

Rachel Iannarino, Baesman , Baesman | August 30 2023

Direct mail is back!Direct mail has made a comeback as an impactful marketing medium—as long as it’s personalized for each recipient. In this article, we cover the three main.

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How to Retain Credit Union Members Through Personalized Marketing

The Baesman Team , Baesman | August 23 2023

Is your credit union looking for ways to keep up and gain an edge in a competitive market? Retaining your members is one of the most foundational ways to do that. Let’s look at some ways credit.

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How to Start a Direct Mail Campaign

The Baesman Team , Baesman | August 15 2023

In today's digital age, it's easy to overlook traditional marketing methods. However, direct mail campaigns remain a powerful tool for businesses to reach their target audience.

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What is Loyalty Marketing?

The Baesman Team , Baesman | August 03 2023

In today's competitive business landscape, retaining customers and fostering brand loyalty is paramount to sustainable success. This is where loyalty marketing comes into play. It's a.

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What Does CRM Mean in Retail? CRM Platforms vs. Retail CRM Partners

The Baesman Team , Baesman | July 27 2023

Customer relationship management (CRM) is a versatile term used extensively in the business world. However, it doesn’t always mean the same thing from industry to industry.Retail customer.

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Unleashing the Summer Vibes: Customer Loyalty Trends in 2023

The Baesman Team , Baesman | July 18 2023

With summer just around the corner, it's time to dive into the sizzling customer loyalty trends that will dominate the scene in summer of 2023. Get ready to ride the wave of.

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