Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

The Retail Reckoning: How to Survive the Digital Revolution

The Baesman Team , Baesman | May 15 2017

The retail bubble is finally bursting.For too long, retailers have remained bloated in store footprints and overconfident in mindset. Store experiences refused innovation for decades, while merchants.

Customer Marketing Can Save Retail

The Baesman Team , Baesman | April 19 2017

Retail has some troubling storms brewing for the future.It’s hard to say it could get much worse than the last couple of years, but it looks like the industry hasn’t hit rock-bottom quite.

Mobile Conversion Still Impeding Mobile Adoption

The Baesman Team , Baesman | March 28 2017

Despite the meteoric rise of Ecommerce, mobile conversion rates are still a critical issue for retailers.A recent study from Mobile Ecosystem Forum shows that 58% of customers abandon mobile.

Customer Loyalty Is Changing — And You Should Too

The Baesman Team , Baesman | February 28 2017

Retailers are squandering time, energy, and investment on outdated loyalty models that don’t work.According to a recent Accenture survey, 78 percent of U.S. consumers are retracting.

Loyalty to Resurrect Declining App Market

The Baesman Team , Baesman | February 23 2017

2017 is shaping up to be a tumultuous year for apps as US downloads dropped 20% YoY according to Nomura.In the same study, they noted that the average American downloads less than 1 app per month.

Adapting to the Changing Customer

The Baesman Team , Baesman | February 16 2017

Our team has been thinking about the changing customer quite a bit lately. As a leader in customer insights and customer loyalty, we quite literally see the customer change before our eyes through.

Social Trends 2017: Social Channels to Become More Visual

The Baesman Team , Baesman | February 07 2017

Social media has always been a visual experience. From the invention of Facebook, one of the main attractions was the socialization of pictures that could be shared and viewed.Fast-forward a decade.

Social Media

Loyalty Retention Missing from Most Programs

The Baesman Team , Baesman | August 09 2016

Loyalty marketers have a delicate balance between acquisition and retention. Both strategies, while often different, predicate a success for mature programs.At Baesman, what we often find during our.

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