Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

The CX Conundrum for B2B2C Organizations

Stacey Nevel , Confirmit | October 05 2017

There’s often a lot of focus on Customer Experience (CX) in industries like retail, banking and hospitality. This means lots of talk about the experience in store or similar, and in dealing.

Engage Customer Conference: Purpose vs. Process

Phil Durand , Confirmit | July 25 2017

It’s always good to hear about the other stories from other companies out there in the world of customer engagement and customer experience. It’s a great reminder of the hard work and.

CX (Customer Experience)

CX Practitioners: Defining Your CX Strategy

Sarah Simon , Confirmit | March 27 2017

Defining Your Customer Experience (CX) Strategy is a critical part of our first customer experience performance categories: Foundation. CX Foundation includes your program vision, your customer.

Why Aren’t We Using All This Data to Tell Better Stories?

Phil Durand , Confirmit | September 13 2016

I was at a conference recently when I heard a phrase new to me – one that summed up the answer to an old problem that I feel strongly about. The phrase – DATA JOURNALISM – spoke to.

Data Analytics

The Benefits of Designing Your Customer Touch Points from the Customer Perspective

James Heisler , Confirmit | July 20 2016

It is a marketing axiom that successful companies are those where the brand promise is matched by what the customer experiences. Accordingly, most major companies, particularly those in service.

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