Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

10 Common Pitfalls of Loyalty Program Design

Richard Schenker , Bond Brand Loyalty | October 23 2017

Loyalty Programs are critical to fostering effective Customer Engagement strategies for brands. They enable Customer acquisition, onboarding, engagement, retention, and even win back a brand’s.

Loyalty / Rewards Programs

Is Your Loyalty Program Worth It? 5 Ways to Ensure Your Program Makes the Cut

The Bond Brand Loyalty Team , Bond Brand Loyalty | August 31 2017

Now in its seventh year, the Loyalty Report 2017 reveals that consumers have reached their Program engagement threshold despite an upward trend in new Program memberships. Our research.

Points Liability Management—Lowering The Tension Between Your CFO & CMO

Richard Schenker , Bond Brand Loyalty | March 21 2017

Almost all currency-based consumer loyalty Program designs inherently house a financial liability, which in many cases has a material impact on a brand’s balance sheet. Generally speaking, a.

How to Sustain Loyalty Through Your Mobile Engagement Strategy

Michelle Sequeira Yee , Bond Brand Loyalty | February 08 2017

In today’s mobile-driven marketplace, and with the rise of the Millennial “always on” consumer, having an app complement a retailer’s marketing strategy has become table.

A Fraudster’s Ticket into Loyalty: Travel Program Operators Beware

Carlo Pirillo , Bond Brand Loyalty | October 26 2016

Over the past 15 years, loyalty programs have enjoyed a relatively low level of fraudulent activities. However, in recent months we have seen the level of loyalty program and loyalty card fraud.

2016 Bond Loyalty Report (Infographic)

The Bond Brand Loyalty Team , Bond Brand Loyalty | August 30 2016

This infographic provides a snapshot of the data found in the 2016 Bond Loyalty Report. The full white paper can be found here.The report explores year-over-year changes in consumer attitudes.

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