Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

COVID-19 and Events: How to Successfully Move to Virtual Engagement

Jon Fishman , Bond Brand Loyalty | March 26 2020

Companies around the globe are rethinking the mantra, “The show must go on.” As coronavirus numbers continue to grow, so does the number of events and conferences being cancelled.

Beyond Millennials: Stop Treating Your Employees as Stereotypes

Judi Samuels, Bond Brand Loyalty , Bond Brand Loyalty | January 28 2020

Hard truth: if you’re designing your employee experience (EX) strategies around segmentation by age group, you’re doing it wrong. Just as marketers continue to chase the millennial.

Employee Engagement/Training

BUT FIRST, COFFEE (and second, and third, and...)

Scott Robinson, Bond Brand Loyalty , Bond Brand Loyalty | January 24 2020

Starbucks' Black Friday deal shows us that loyalty mechanics can brew good things outside of formal loyalty programs. This Black Friday, Starbucks is offering a special tumbler.

Loyalty / Rewards Programs

Is Paid Loyalty Right for Your Brand?

Charanpal Brar, Bond Brand Loyalty , Bond Brand Loyalty | November 11 2019

From discounts and free shipping to makeovers and workout classes, paid perks are taking off in the loyalty space.In recent years, retailers such as Restoration Hardware, Bed Bath & Beyond, and.

Loyalty / Rewards Programs

Purposeful Moments: Start Your CX Journey in the Here and Now

Kay Van Slooten, Bond Brand Loyalty , Bond Brand Loyalty | October 09 2019

Customer experience (CX) has become a critical focus area for businesses seeking to connect with their customers in meaningful ways and differentiate themselves from their competitors. So popular is.

Digital Acquisition Channels: A Key Imperative for Retail Co-branded Credit Cards

Richard Schenker , Bond Brand Loyalty | June 28 2019

During a recent retail co-branded credit card client engagement, it became clear to me that retail co-branded credit cards are generally behind their bank credit card counterparts when it comes to.

Loyalty / Rewards Programs

The New Reward Experience for Modern Loyalty

Maria Pallante, Bond Brand Loyalty , Bond Brand Loyalty | April 03 2019

If there is one thing all businesses have in common, it’s the need to attract, engage, and keep customers coming back. Loyalty programs were born out of a need to do this when shop owners gave.

Blockchain Loyalty—Help or Hype?

Maria Pallante, Bond Brand Loyalty , Bond Brand Loyalty | November 06 2018

It’s been close to a decade since blockchain technology surfaced, offering the tech community new possibilities and multiple uses. In our innovation lab, we’ve been exploring blockchain.

Trick vs. Treat: Building a CX Strategy that’s a treat for customers and the bottom line

The Bond Brand Loyalty Team , Bond Brand Loyalty | October 31 2018

Building a successful CX strategy can feel like a haunting task. Brands recognize the importance of defining and delivering a differentiated Customer Experience, but often don’t know where to.

The Power of Purpose, Value and Empowerment

Kay Van Slooten , Bond Brand Loyalty | August 02 2018

In a moment of huge frustration, it’s often down to individual staff members to deliver an experience that takes that frustration away and allows one to breathe a sigh of relief and.

People and Culture are Your Only Sustainable Business Advantage

Bob Macdonald , Bond Brand Loyalty | July 13 2018

As I look back over the past four years to when we launched Bond and began our separation from a U.S. holding company, I’m amazed, and so proud of our team and what we’ve accomplished to.

Do you have the right ingredients for Customer Experience (CX) success?

Morana Bakula , Bond Brand Loyalty | October 26 2017

A customer obsessed culture is the core ingredient to CX success – but cultural change can be a daunting and difficult journey. You know you’re on the right cutstomer centric path when.

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