Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

Can We Just Change the Channel? Five Ways to Streamline your E-Commerce Channel

Renea Keish, Brierley+Partners , BRIERLEY | May 18 2019

Are you satisfied with the return on your investment for each of your chosen marketing channels – or do you have a sinking feeling it could be better? If you work in marketing, you know.

Digital / Direct Marketing

Can We Just Change the Channel? Five Ways to Improve your Direct Mail Channel

Renea Keish, Brierley+Partners , BRIERLEY | May 09 2019

Are you satisfied with the return on your investment for each of your chosen marketing channels – or do you have a sinking feeling it could be better? If you work in marketing, you know.

Digital / Direct Marketing

Can We Just Change the Channel? Five Ways to Optimize your Social Media Channels

The Brierley+Partners Team , BRIERLEY | April 30 2019

Are you satisfied with the return on your investment for each of your chosen marketing channels – or do you have a sinking feeling it could be better? If you work in marketing, you know.

Social Media

Can We Just Change the Channel? Five Ways to Fortify Your Mobile Marketing Channel

Renea Keish, Brierley+Partners , BRIERLEY | April 24 2019

Are you satisfied with the return on your investment for each of your chosen marketing channels – or do you have a sinking feeling it could be better? If you work in marketing, you know.

CX (Customer Experience)

Missed Opportunities: 3 Ways To Use Transactional Emails To Increase Brand Lift

Samantha Iodice, Director, Omnichannel Communications, Brierley+Partners , BRIERLEY | April 16 2019

The stroke of midnight, May 25th, 2018 marked the effective implementation date of the European Union’s General Data Protection Regulation (GDPR). Although GDPR is applicable to EU countries.

Branding / Product Positioning

Three Mistakes Programs Make Using Bonus Points (And, How To Fix Them)

Robert L. McClarin, Brierley+Partners , BRIERLEY | February 28 2019

Bonus Points: Three Common Program Mistakes Loyalty strategists know that bonus point opportunities can be a great way to drive traffic, lift frequency, improve basket size, or celebrate key.

Loyalty / Rewards Programs

Mind the GAAP Part 3: Mitigation Strategies & Best Practices

Randy Hernandez, Brierley + Partners , BRIERLEY | January 31 2019

As we’ve highlighted in Part 1 and Part2 of this 3 part Mind the GAAP series, beginning in 2018, changes in accounting for structured loyalty programs (i.e. points, miles, stars, etc.) may have.

Loyalty / Rewards Programs

Mind the GAAP Part 2: Leading Program Financials Examples

Randy Hernandez, Brierley+Partners , BRIERLEY | January 21 2019

Congratulations! If you’ve read through Part 1 of our 3-part series, you’ve gained an appreciation for the potential impacts the new “deferred revenue” accounting rules could.

Loyalty / Rewards Programs

Mind the GAAP- Part 1: New Rules in Loyalty Liability & Revenue Recognition

Randy Hernandez, Brierley+Partners , BRIERLEY | January 11 2019

Part 1: New Rules in Loyalty Liability & Revenue RecognitionAccounting rarely makes any marketer’s Top 10 list for enthralling must-reads, but if you have a loyalty program, or are.

Loyalty / Rewards Programs

There’s an App For That

Grant McCloud, Brierley+Partners , BRIERLEY | December 17 2018

POV: Developing a loyalty program app strategy Overview Mobile has rapidly emerged as a significant channel for loyalty programs to engage with their members. Americans have rapidly integrated.

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