Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

Managing Loyalty & Sales During the Current Crisis

Christopher Kopenec, Sr. Director, Strategy, BRIERLEY , BRIERLEY | May 05 2020

The current COVID-19 crisis has hit our economy hard. With loyalty members representing your best customers, your loyalty program is more important than ever. Now is the time to look at.

Loyalty / Rewards Programs

Meaningful Personalization is as Simple as Being a Good “Friend”

Robert L. Mcclarin, Brierley , BRIERLEY | May 01 2020

Treat your members like friends Do your members want you to treat them like friends? If you’re the type of friend that has meaningful, caring relationships, then the answer is, “yes.

The Critical First Steps Towards Great Personalization

Robert L. Mcclarin, Brierley , BRIERLEY | April 30 2020

Great personalization doesn’t happen overnight We all know personalization is at the forefront of creating deeper customer relationships and brand-bonding customer experiences. Study after.

Personalization

How To Perfect Your Loyalty Program’s Engagement Loop

Robert McClarin, VP, Strategy , BRIERLEY | April 07 2020

Every Loyalty Program Has an Engagement Loop Every loyalty program has an engagement loop of behaviors and actions that members repeat as they rise to become your most valued customer. At a minimum,.

Reward Your Customers for Buying Sustainable Products and Build Your Brand Loyalty

Elodie Rodriguez, Consultant , BRIERLEY | April 01 2020

We know that at least 1 in 2 consumers is willing to spend more to buy from a company that drives positive environmental impact (Nielsen). More specifically, members of Gen Z are willing to pay up to.

B2B and Channel Partner Loyalty: Elevating Program Engagement

Simon Jeffs, Senior Loyalty & CRM Consultant , BRIERLEY | March 27 2020

As much as a business will rely on its internal sales team to advance its commercial direction, many businesses utilise external channel partnerships to drive sales. Brands will commonly use a re.

B2B or Not B2B Customer Loyalty? No Question.

Randy Hernandez, VP, Strategy , BRIERLEY | March 26 2020

While marketers, academics and the broader business community focus the bulk of discussion on customer loyalty to B2C applications, there’s no debate that customer loyalty is at least equally.

B2B / Channel

Is It Time to Rebrand Your Loyalty Program? Four Key Creative Considerations.

Jill Goran , BRIERLEY | March 10 2020

The last few years have produced major evolutionary shifts in customer loyalty with increased focus on customer experience, engagement, and emotional loyalty. With all this activity in the loyalty.

Is It Time to Rebrand Your Loyalty Program?

Jill Goran , BRIERLEY | November 25 2019

Four Key Creative Considerations The last few years have produced major evolutionary shifts in customer loyalty with increased focus on customer experience, engagement, and emotional loyalty.

It’s not them, it’s you…

Christopher Kopenec, Senior Director, Strategy , BRIERLEY | November 01 2019

Any well-built member engagement cycle isn’t complete without a Churn campaign. We all learned long ago that it’s easier & cheaper to retain an existing .

Customer Engagement

Critical Elements of a Rewards Program That Need to be Tracked

Andrew Lanciani , BRIERLEY | October 18 2019

Whether you have just launched a rewards program or have had one for many years, a program tracking study is a perfect way to get a pulse of how your program is being perceived by your members.

Loyalty / Rewards Programs

Maximizing Enrollments: Easy as 1,2,3

Randy Hernandez, Brierley+Partners , BRIERLEY | September 17 2019

It’s widely known that consumers have lots of brand relationships. It’s been estimated that US consumers have over 3.8 billion loyalty memberships1. Radicati projects worldwide.

Loyalty / Rewards Programs

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