Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

Using the Science of Habits to Create a Successful Loyalty Program

Meg Tronquet , PK | January 28 2019

There are many theories as to why some loyalty programs succeed while others either fail or exist on autopilot without generating ongoing customer engagement. The science behind habitual consumer.

Loyalty / Rewards Programs

Making Marketing Personalization Work for You

Martin Mehalchin, Lenati , PK | December 05 2018

More often than we see good examples of personalization, we see the bad. There are countless examples across social media of customers experiencing companies missing the point when it comes to.

I Can’t Get No…Satisfaction and Loyalty

Terry Mickail , PK | August 16 2018

Simply put, Loyalty is important. It is a collection of attitudes aligned with purchase behaviors that favor one business among competing businesses. But it is so much more. Loyalty is comprised of a.

ProKarma and Lenati Join Forces to Create End-to-End Digital Transformation Company

The Lenati Team , PK | April 23 2018

Lenati’s strategy and customer insights experience pairs with ProKarma’s expertise in technology and digital engineering BEAVERTON, OR and SEATTLE, WA (April 16, 2018.

Three Things to Look for at Shop Talk 2018

Martin Mehalchin , PK | March 16 2018

In three short years, Shoptalk, which will draw 8,000 retail professionals to Las Vegas from March 18th to the 21st, has emerged as a giant, must attend retail conference that now rivals the.

Core Principles of Emotion Design

Emily Hassell , PK | August 18 2017

This is the second in our series on Emotion Design in CX, look for the next two blogs coming this week. Check out our first blog here.Designing for Emotion is the process of driving emotional.

CX (Customer Experience)

Customer Analytics: Moving Beyond KPIs

Jonathan Adler , PK | April 27 2017

Many organizations compile customer data and establish key performance indicators (KPIs), but there is immense value in going beyond the high-level numbers. As Director of Insights and Analytics.

Avoid the January Refresh: 4 Options for Tier Qualification in Loyalty Programs

Alison Rohrs , PK | January 19 2017

On January 13, Delta emailed me my 2016 year-end SkyMiles statement. I had just started using the SkyMiles program a few months before, and had earned about two-thirds of the miles and spend needed.

Amazon Go Shows That Most Retailers Still Haven’t Learned

Martin Mehalchin , PK | December 06 2016

This week in retail started with the news that Amazon would be opening Amazon Go, a cashier-free, app-based shopping experience concept that I am almost certain will grow into a chain with hundreds.

The 3 Things That Matter in ABM: The Executive Perspective

Chris Sullivan , PK | October 26 2016

Lenati recently hosted a roundtable with Senior Marketing Executives across high-tech and software industries. The attending brands ran the gamut from considering targeted ABM pilots to deploying ABM.

CRM (Customer Relationship)

Accelerate Your Enterprise Lead Generation Engine (Infographic)

The Lenati Team , PK | October 06 2016

Marketers are expected to do more with less, increasing YOY pipeline growth with limited budgets. Optimizing an existing lead generation engine will only get marketers so far. Marketers should not.

How to Manage MarTech- Interview by Scott Brinker of Chiefmartec

Liam O'Connor , PK | October 03 2016

Over the past several months, Scott Brinker of Chiefmartec and Lenati collaborated on a qualitative research study of how senior marketers — executives from start-ups to Fortune 500 enterprises.

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