Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

7 Loyalty Influencer Marketing Best Practices

The Kobie Marketing Team , Kobie Marketing | October 04 2023

Is your brand utilizing influencer marketing effectively? In the social media age, it’s crucial to not only drive visibility and customers to your.

Loyalty / Rewards Programs

How “Barbie” and “Oppenheimer” Marketed Their Way Into The Customer Loyalty Dreamhouse

The Kobie Marketing Team , Kobie Marketing | August 14 2023

Get your popcorn ready. The summer’s most anticipated films, Barbie the Movie and Oppenheimer are officially here – and in the words of The Hollywood Reporter, the.

Social Media

The Paradox of Choice in Today’s Loyalty Programs

The Kobie Marketing Team , Kobie Marketing | February 20 2023

Brands have shifted from telling the consumer what they want to let the consumer narrate. All industries have radically shifted to become hyper-consumer centric. This is great news – what.

Loyalty / Rewards Programs

The True Meaning of Partnership

The Kobie Marketing Team , Kobie Marketing | December 21 2022

In the wake of Hurricane Ian, our thoughts are with all who were impacted by this unpredictable storm. From our home city of St. Petersburg, we navigated the uncertainty in true Kobie fashion –.

Partnerships

What Is Zero Party Data? 2022 Best Practices

The Kobie Marketing Team , Kobie Marketing | December 13 2022

Did you know that the average American consumer is willing to sell their personal data for approximately $1400? In some cases, their data might be worth substantially more than this. The key.

Technology

“Big L” vs. “Little L” Loyalty

The Kobie Marketing Team , Kobie Marketing | December 05 2022

Kobie CMO, Bobby Greenberg, was recently interviewed on Demandbase’s podcast, “Sunny Side Up” Episode 342, to discuss how marketers can measure “Big L” and “Little.

Loyalty / Rewards Programs

7 Ideas to Foster Customer Engagement

The Kobie Marketing Team , Kobie Marketing | November 28 2022

Customer engagement is more than a way to gauge how connected customers are with your brand. It’s an umbrella term for the various processes you can use to create and foster customer.

Customer Engagement

Optimize Your Customer Experience With Contactless Touch Points

The Kobie Marketing Team , Kobie Marketing | September 01 2022

Contactless channels have been around for the last decade or so. They were innovations hospitality companies could use to deliver parts of the experience in streamlined ways. They saw.

CX (Customer Experience)

Resolving Pain Points by Connecting the New Dots

The Kobie Marketing Team , Kobie Marketing | August 23 2022

With inflation, rising interest rates, and a flattening housing market – consumers have a lot to consider when they swipe their cards. And let’s face it, brands have been in a continual.

Technology

How These 4 Brands Are Crushing Digital Optimization

The Kobie Marketing Team , Kobie Marketing | June 22 2022

Digital optimization has become table stakes for brands. As the pandemic forced technology to adapt or be left behind, Kobie experts looked back at the brands who crushed it with digital enhancements.

Technology

Reward Choice Retains Members.

The Kobie Marketing Team , Kobie Marketing | May 05 2022

Learn how Kobie’s data scientists used data analysis to prove that reward choice keeps members engaged in the program more than a single reward offering.CHALLENGEA national Client with a.

Loyalty / Rewards Programs

Why Emotional Loyalty Matters Now More Than Ever

JR Slubowski, Kobie , Kobie Marketing | April 19 2022

When market dynamics shift, brands face a domino effect. Market changes force technology to adapt, and technology changes force loyalty strategies to adapt. At the receiving end of .

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