Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

The Recipe for Data Management

The Kobie Marketing Team , Kobie Marketing | April 07 2025

There is rarely a rigid, black-and-white view of the world. True, 1+1 always equals 2, but in most of life’s experiences, there are typically many ways to go about things. Within the loyalty.

Data Analytics

The Game of Loyalty: Gamification’s Role in Customer Retention

The Kobie Marketing Team , Kobie Marketing | March 19 2025

Why Gamification?Loyalty has never been just about points and discounts – it’s about engagement, excitement, and emotional connection. Today’s consumers expect brands to deliver.

Gamification

2024 Holiday Wrap-Up

The Kobie Marketing Team , Kobie Marketing | February 28 2025

The 2024 holiday season wasn’t only a race against time – it was a showcase of agility. With a compressed shopping window of just 27 days between Thanksgiving and Christmas, retailers and.

Loyalty / Rewards Programs

Navigating Data-Driven Personalization Through an Ethical Lens

The Kobie Marketing Team , Kobie Marketing | February 14 2025

Is data and the concept of personalization your friend or foe? These topics are top of mind for businesses and consumers these days. Data-driven personalization is truly all around us – a.

CRM 101

Allana McDonald, Kobie , Kobie Marketing | February 10 2025

In an era dominated by digital transformation, the way brands engage with their customers has become more complex, and more critical, than ever. Customer Relationship Management (CRM) helps brands.

Shiny Objects or Table Stakes: Navigating Loyalty Program Innovations

The Kobie Marketing Team , Kobie Marketing | February 05 2025

In the ever-evolving landscape of loyalty programs, distinguishing between fleeting trends and essential features is important. Kobie’s 2024 Consumer Research Report examines the.

Loyalty / Rewards Programs

Exploring the Intersection of B2B and B2C Loyalty Programs

The Kobie Marketing Team , Kobie Marketing | January 31 2025

While B2B and B2C loyalty programs often appear fundamentally different—with varied decision-making dynamics, shopping channels, and customer priorities—they share more common ground than.

Loyalty with Empathy: Recognizing Unique Circumstances

The Kobie Marketing Team , Kobie Marketing | January 15 2025

When natural disaster strikes, nearly every industry has the unique opportunity to support their communities in real and meaningful ways. From telecommunications keeping us connected, to hotels.

Loyalty / Rewards Programs

Mitigating the Impacts of Dupe Culture Through Loyalty

The Kobie Marketing Team , Kobie Marketing | January 08 2025

Dupe culture has taken the retail industry by storm, particularly among younger shoppers looking for luxury on a budget. A “dupe” refers to a product designed to closely mimic a more.

Loyalty / Rewards Programs

State of Status: The Power of Tiers in Loyalty Programs

The Kobie Marketing Team , Kobie Marketing | December 02 2024

Tiers and status structures have long been a staple in loyalty programs, tapping into the human need for achievement and recognition. Kobie’s 2024 Consumer Research Report explores.

Loyalty / Rewards Programs

Let’s Get Personal: Boosting Loyalty Through Personalized Experiences

The Kobie Marketing Team , Kobie Marketing | November 20 2024

In the realm of customer loyalty, personalization has become a critical factor in creating meaningful connections with members. Kobie’s 2024 Consumer Research Report explains the.

The Loyalty “Check Engine Light”: Understanding Program Health and Member Disengagement

The Kobie Marketing Team , Kobie Marketing | August 16 2024

In today’s competitive market, maintaining the health of your loyalty program is crucial for sustaining customer engagement and brand loyalty. Kobie’s 2024 Consumer Research .

Customer Engagement

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