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Supplier-Contributed Blogs

Consumer Recovery Report: Consumers Confront Financial Uncertainty

John Boyle, James Dayton, Ned Shugrue, and Rachel Kinder, ICF Next , Phaedon | June 15 2021

In the latest version of our COVID-19 Monitor Survey, U.S. consumers report how the pandemic has impacted their personal finances and financial behaviors.Editor’s Note (5/25/2021): This.

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Consumer Recovery Report: A Return to Pre-Pandemic Retail Habits?

John Boyle, James Dayton, Ned Shugrue, and Rachel Kinder, ICF Next , Phaedon | May 28 2021

In the latest version of our COVID-19 Monitor Survey, hard-hit consumers look likely to return to pre-pandemic habits in retail.Editor’s Note (5/13/2021):This article includes findings from ICF.

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Tighter Product and Service Ecosystems Drive Loyalty for Financial Institutions

Katie Berndt, ICF Next , Phaedon | May 18 2021

Brands that drive the most meaningful customer loyalty find ways to connect their products and services so that customers gain added value.  Traditional financial institutions have been.

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How to Spur Post-Pandemic Tourism Recovery

Helen Cammerzell, ICF Next , Phaedon | May 04 2021

The COVID-19 pandemic has devastated the travel and tourism sector. In 2019, 330 million jobs were supported by travel and tourism. The novel coronavirus has impacted over 120 million of those jobs.

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Front-Line Managers are Key to Hybrid Work Engagement

Matt Silverman, ICF Next , Phaedon | April 12 2021

Often overlooked, line managers play a crucial role in mitigating negative employee sentiment while fostering an inclusive and strong workforce culture.As more people are vaccinated against COVID.

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How to Supercharge Recovery Using Consumer Habits

The ICF Next Team , Phaedon | April 01 2021

2021 has travel and hospitality brands poised for a long-awaited recovery from the COVID-19 pandemic. But this promised recovery will not look like anything that came before. Consumer habits and.

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Emotional Connection: Stop and Shop’s Journey to a Human-Centric Approach In a Rapidly Evolving.

The ICF Next Team , Phaedon | March 12 2021

Stop and Shop has been a neighborhood grocer across the Northeast for more than a century. Known for its convenient locations, it leads in market share among its traditional competitors with 413.

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How to Avoid Fumbling a Precarious Super Bowl Season

Jeremy Mullman, ICF Next , Phaedon | February 22 2021

For marketers, there’s no bigger bet than a Super Bowl ad.This year, advertisers will reportedly pay $5.5 million for 30 seconds of airtime, a massive investment justified by an audience that.

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The Web Hosting Maturity Scale

ICF Next Team , Phaedon | February 17 2021

How can organizations stay nimble while making sense of all the latest products, methodologies, and technologies?Our Web Hosting Maturity Scale can help you determine where you are today, where you.

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Is loyalty dead—or just different?

Guy Cierzan, ICF Next , Phaedon | February 10 2021

2021 is the year to focus on the ways that broadening your loyalty aperture can drive COVID-19 business recovery.Now that we’re a few weeks into 2021, you’ve probably had your fill of.

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Why You Need a Holistic View of your Customer Experience

Jane Motz Hayes and Sherief Salem, ICF Next , Phaedon | December 17 2020

Marketers need to start looking at the overall customer experience (CX) management to get to a real understanding of return on experience (ROX) investments.We’ve been told repeatedly in the.

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Has planning for next year ever been harder?

Mike Sund, ICF Next , Phaedon | December 07 2020

Here’s a rundown of what brands should consider as they approach annual planning for the year ahead.Remember the plan you wrote last year to execute in 2020? And when you had to throw it out in.

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