Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

3 Ways to Optimize Your Travel Brand’s Financial Settlement Process

Jim Mattson, ICF Next , Phaedon | October 20 2021

For large hotelier and travel brands, financial settlement and reporting are one of the most crucial aspects of operations. Not only does it keep the business moving, but it’s also what funds.

Branding / Product Positioning

How Emerging Technologies Boost DSM Programs and Meet Customer Needs

Karen Ehrhardt-Martinez, Amit Khare, and Joe Schambach, ICF Next , Phaedon | September 29 2021

Increasing utility company focus on emerging technologies leads to future DSM program successes. Follow these three steps to educate and support your customers. LED bulbs have been an.

Technology

7 Ways to Accelerate Your Approach to the Future of Work

Matt Ede, ICF Next , Phaedon | September 14 2021

I was recently asked an impossible question during a Society for Human Resource Management (SHRM) webcast. “What is the reputational risk of not moving to a hybrid way of working?”It.

Technology

4 Ways to Streamline Your Enterprise Loyalty Technology Migration

Jim Mattson, ICF Next , Phaedon | September 07 2021

Migrating a complex, enterprise-level loyalty platform can be an overwhelming, lengthy, and costly process, deterring—or at least postponing—many large travel brands from re-platforming.

Leading a Technology Team With a People-First Approach

The ICF Next Team , Phaedon | August 30 2021

To thrive in today's fast-paced digital world, companies need innovative strategies to grab the attention of audiences exposed to massive amounts of media daily. But it's not enough to simply.

Technology

Caring For The Caregivers: The Next Generation (Part 1)

Pat Sheveland, ICF Next , Phaedon | August 23 2021

By 2030, all the baby boomers will be 65 or older and joining the ranks of being a senior right along with their parents.Per the U.S. Census Bureau, many of those who reach age 65 will likely.

CRM (Customer Relationship)

How to Build Customer Loyalty Without a Large Price Tag

Ken Seaton, ICF Next , Phaedon | August 16 2021

Customer loyalty is a high-priority goal for companies seeking sustainable, long-term growth. But traditional loyalty programs can come with a hefty price tag. And despite all the benefits of a.

Loyalty / Rewards Programs

Key Considerations For Reviewing Your Cybersecurity Ecosystem

Andrew Carlson, ICF Next , Phaedon | August 11 2021

Keeping up with cybersecurity is a challenge for every organization. It’s an ongoing investment that requires constant monitoring, a multitude of safeguards, and myriad other requirements.

Technology

These Social Media Trends are Here to Stay. Are You Ready?

Julia Rosinus, ICF Next , Phaedon | August 04 2021

It’s hard to believe we’re already halfway through 2021. As some semblance of normalcy is returning, it feels like many of the unknowns of 2020 are in the rearview mirror. In the past 18.

Social Media

Why Now is the Time to Rethink Your Brand’s Loyalty Strategy

Connie Sisco and Lauren Sutherland, ICF Next , Phaedon | July 21 2021

In the last year, as brands adapted to better meet their customers’ needs, so too did the consumer mindset evolve. Think of your consumer habits before the pandemic. How many stores did you.

CX (Customer Experience)

For Effective Launch Communications, Remember Whose Problem You Are Solving

Jeremy Mullman, ICF Next , Phaedon | July 08 2021

A launch needs to tell a story about how it is solving the end user’s problem, even if the problem they are solving is not one that users were previously aware they had. Recently.

Branding / Product Positioning

The Now + Next: Six Key Steps For a Successful Return to the Workplace

Matt Silverman, ICF Next , Phaedon | June 23 2021

As leaders finalize plans for hybrid work environments and/or returning employees to the workplace, what’s key is to not set that date and see it as a finish line for the organization. Instead,.

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