Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

Cultivating Loyalty in The CPG Industry Through Innovative Customer Experience

Lauren Sutherland, ICF Next , Phaedon | March 17 2022

In light of the ongoing pandemic, the increased focus on privacy that has resulted in a crackdown on third-party cookies, and the emergence of increasingly powerful “walled gardens&rdquo.

CX (Customer Experience)

5 Best Practices For Launching a Customer-Centric Loyalty Program

Tom Madden, ICF Next , Phaedon | March 03 2022

Break through a crowded market with tips for creating an innovative program. Loyalty programs have been around for decades, permeating almost every consumer sector. In fact, brands that do not offer.

Leveraging Your Loyalty Data to Deliver Elevated Experiences

Jim Mattson, ICF Next , Phaedon | February 14 2022

Making the return to travel memorable and delivering on rising expectations post-pandemic The pandemic forced brands to shift how they deliver products and services to customers, resulting in ever.

CX (Customer Experience)

Is Your MarTech Stack Ruining Your Customer Relationships?

Ken Seaton and Mike Sund, ICF Next , Phaedon | February 08 2022

MarTech stacks can enhance customer experiences when strategically adopted, but a lack of focus and governance can lead to internal strife and customer churn. As the age of digital continues to.

CRM (Customer Relationship)

Emotional Loyalty: Build Your Brand Through Paid Media

Alicia Houselog, ICF Next , Phaedon | February 03 2022

A gap exists between what consumers want from brands and how they feel those brands deliver. The missing piece is often simple—emotional connection. According to our Humanizing Loyalty.

The Future of Marketing Analytics—A Holistic Perspective

David Yussen, ICF Next , Phaedon | January 27 2022

There isn’t a single marketing solution for every business, but powerful reporting can bridge knowledge gaps, inform goal success, and deliver measurable returns for your business. .

Future of Work: Does Your Organizational Culture Support Collaboration?

Jackie Attwood-Dupont and Kerianne Devereux, ICF Next , Phaedon | January 24 2022

The term “collaboration” is becoming as overused and generic as “innovation.” It’s no secret that remote and hybrid environments require more intentional.

Employee Engagement/Training

Applying Lean Manufacturing Principles to Accelerate New Hire Time to Value

Geoff Wagner, ICF Next , Phaedon | January 17 2022

Virtual onboarding can be challenging but applying lean manufacturing principles can accelerate the ability of new hires to provide substantial value. The pandemic has changed employee.

Technology

Why DevOps requires more than a technology transformation

Molly McDaniel, ICF Next , Phaedon | December 31 2021

For many organizations, DevOps is often thought of as simply a technology-centered transformation focused on integrating the development and operations teams. While that is a core element of adopting.

Technology

The Future of Marketing Analytics–Driven by Strategy

David Yussen, ICF Next , Phaedon | December 30 2021

Driven by marketing and analytics leaders, SaaS experienced explosive growth over the past decade, with market revenue estimated to exceed $2 billion. When it comes to the age-old challenge.

Technology

What The Death of Third-Party Cookies Means For Your Digital Advertising Strategy

Akilah Winbush and Larry Guerrero, ICF Next , Phaedon | December 20 2021

As data privacy concerns push third-party cookies into the past, marketers have the opportunity to create deeper connections with customers. As data privacy concerns rise, third-party cookies will.

Technology

5 Key Steps to Successfully Launch a Subscription Program

Ken Seaton, Partner, Sales & Capture, ICF Next , Phaedon | November 15 2021

Thanks to the ever-changing consumer landscape, coupled with the global pandemic, the number of brands launching subscription programs skyrocketed, fueling explosive growth. In fact, the UBS.

Loyalty / Rewards Programs

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