Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

Leveraging Technology to Take Your In-Store Experiences to the Next Level

Bindu Gupta, ICF Next , Phaedon | August 03 2022

With so many of our transactions happening online, it sometimes seems like we’ll never have to step into a store again. But statistics show that even with the convenience of online.

CX (Customer Experience)

Personalizing Experiences at the Intersection of UX and Loyalty

olin Eagan, Lauren Sutherland, and Bindu Gupta, ICF Next , Phaedon | July 28 2022

A seamless, personalized loyalty program requires an understanding of the latest user experience trends and common pitfalls Loyalty experiences are much more than loyalty programs—and.

Loyalty / Rewards Programs

To Achieve Emotional Loyalty, Keep People at the Core

Denise Holt, ICF Next , Phaedon | July 25 2022

Customers’ lives have changed profoundly over the last two years, so it’s only natural their expectations have evolved as well. Brands that meet customers where they are—with.

Loyalty / Rewards Programs

Designing Your App With Experience in Mind

Scott Loftus, ICF Next , Phaedon | July 15 2022

Are you creating an experience for your customers to really engage with your brand? When you go out to see a movie, you have expectations—you’ll be entertained, the movie.

CX (Customer Experience)

Connecting Restaurants to Their Customers in the Digital Age

Tom Madden, ICF Next , Phaedon | July 12 2022

Many restaurant brands have had a harder time staying connected with their customers in recent years.For over two decades, consumers increasingly moved to the digital space. Then, the forced.

Engaging Gen Z Through Authentic Messaging

Michelle Ruiz-Ponce, ICF Next , Phaedon | July 08 2022

Gen Z drives much of the cultural conversation on social media. This audience grew up in a different world as digital native internet users. Gen Z is the most diverse, culturally fluid.

Elevating Loyalty Through Gamification

Nick Swami, ICF Next , Phaedon | June 24 2022

As gamification rises in popularity, successful development and implementation are critical to gaining value for brands. Gamification is part of the human experience. Even as toddlers, learning how.

Gamification

Customer Data Platforms Offer More Advanced Digital Experiences

Eric MacKenzie, ICF Next , Phaedon | May 13 2022

With evolving customer expectations of how data is collected and used, customer data platforms (CDP) are playing a key role in the future of customer experience and data management. Businesses are.

Do You Really Need All These MarTech Platforms?

Daniel Knauf, ICF Next , Phaedon | April 28 2022

Marketers are challenged today to deliver amazing digital experiences. The bar has been set by companies like Chewy, Etsy, USAA, and Costco (all in the top 5% of the Forrester CX Index 2021). To.

Technology

Harnessing the Power of Predictive Modeling to Deliver Personalized Experiences at Scale

Nate Thompson, ICF Next , Phaedon | April 11 2022

Curious to know more about who your customers are and where they’re at? They’re online, telling you all about themselves. Now more than ever, consumers want a unique experience as.

The New Employee Value Proposition

Katrin Homer and Matt Ede, ICF Next , Phaedon | March 25 2022

Any effective employee value proposition (EVP) should provide a compelling basis for employees to commit to your organization.And yet, the pandemic has prompted many employees to reassess what is.

Employee Engagement/Training

The Unspoken Complexity of Personalization

Colin Eagan, Jeff Moores, and Nick Swami, ICF Next , Phaedon | March 21 2022

For any size of brand, working at any scale, personalization is table stakes. And that doesn’t just mean a name in an email. Personalization should reflect what you know about your.

Personalization

Displaying results 61-72 (of 158)

|< < 2 - 3 - 4 - 5 - 6 - 7 - 8 - 9 - 10 - 11 > >|