Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

2023 Could Be a Wild Ride For Brand Marketers: Best Practices to Keep You on Track

Kylie Burness, Rachel Cooper, Michael Cowen, Jeremy Mullman, and Laurie Naranjo, ICF Next , Phaedon | February 02 2023

From once-in-a-decade weather events to historic political happenings, 2023 is already off to a turbulent start. All brands—regardless of size, industry, or heritage—need to continue.

Technology

The Value of Increasing Point Utility in Loyalty Program

Lauren Sutherland, ICF Next , Phaedon | January 27 2023

The utility of points—or the number of ways points can be earned and redeemed or “spent” outside of a brand’s core product or service offering—grew significantly in the.

Loyalty / Rewards Programs

Loyalty Efforts are the Key to Weathering Economic Uncertainty

Tom Madden, ICF Next , Phaedon | January 10 2023

Connecting with and retaining customers as they compete for both share of mind and share of wallet remains a challenge in tumultuous times. The combination of a lingering pandemic, residual supply.

Loyalty / Rewards Programs

8 Expert Customer Loyalty Trend Predictions for 2023

Bindu Gupta, Tom Madden, Colin Eagan, Lauren Sutherland, Emily Merkle, Connie Sisco, Deb Hillstrom, Alexis Kvamme, and Englash Redmond, ICF Next , Phaedon | January 05 2023

The past year provided a wealth of challenges for brands looking to connect with consumers—and 2023 may be just as challenging. Between rising economic concerns and geopolitical issues, brands.

Loyalty / Rewards Programs

Onboarding Strategies to Make a Lasting Impression

Connie Sisco and Bindu Gupta, ICF Next , Phaedon | October 17 2022

You know the old adage about never getting a second chance to make a first impression? The same is true when you connect with a customer for the first time. However, an effective onboarding.

Technology

3 Tips For Designing a Winning Holiday Campaign

Sam DeBoer, ICF Next , Phaedon | October 11 2022

With consumers sipping their first pumpkin spice lattes of the season, faint jingle bells can be heard as brands prepare for the bustling holiday season. And with holiday spending forecasted to reach.

Branding / Product Positioning

Customer Experience Transformation: A Member-First Mindset to Unlock Lifetime Value

Jackie Attwood-Dupont and Athena Ramsey , Phaedon | October 03 2022

A member's health journey is top of mind. Healthcare payers and partners should consider the evergreen metric of Customer Lifetime Value (CLV). Industry leaders can focus on Customer Experience.

CX (Customer Experience)

Going Beyond Points for the Ultimate Loyalty Program

Katie Berndt and Connie Sisco, ICF Next , Phaedon | September 12 2022

When we ask customers about the brands they’re most loyal to, there’s often an interesting disconnect between the reasons customers love their favorite brands and the rewards they offer.

Loyalty / Rewards Programs

2022 Travel Trends in Hospitality as Pent-Up Demand Outweighs Global Uncertainties

Katie Berndt and Lauren Sutherland, ICF Next , Phaedon | September 08 2022

Pent-up travel demand sees Americans eager to experience adventure or visit friends and family, outweighing concerns about current events and COVID-19. What's more, travelers continue to plan.

Creating a Foundation of Trust to Deliver Personalized Experiences

Tom Madden, ICF Next , Phaedon | September 01 2022

In a consumer landscape where personalization is key, and personal data is sacrosanct, how can companies use emerging technologies to create meaningful (and durable) customer relationships.

The Social Trends You Absolutely Need to Know

Julia Rosinus, ICF Next , Phaedon | August 30 2022

With over half the world (4.62 billion users) active on social media today, it is no surprise the influence it holds in our lives. Whether it be #GentleMinions breaking box-office records.

Technology

Using a Data-Driven Media Strategy to Elevate Your Brand

Alicia Houselog, ICF Next , Phaedon | August 23 2022

Every brand has a media plan, but not every plan includes a data strategy. Historically, media and analytics teams are siloed, but as the digital landscape continues to evolve, teams need to work.

Technology

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