Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

Leverage Loyalty Data to Elevate Customer Experiences

Denise Holt and Cindy Roseland, Phaedon , Phaedon | November 07 2024

To meet increasing consumer expectations within loyalty programs and beyond, brands must develop a deep understanding of customer needs and desires to provide the most value possible. For.

Loyalty / Rewards Programs

4 Ways to Streamline Your Enterprise Loyalty Technology Migration

Mark Halterman, Phaedon , Phaedon | April 15 2024

Migrating a complex, enterprise-level loyalty platform can be an overwhelming, lengthy, and costly process, deterring—or at least postponing—many large travel brands from re-platforming.

Technology

Drive Participation and Foster Emotional Loyalty Through Shared Values

Denise Holt, Phaedon , Phaedon | April 10 2024

Differentiation is key for brands looking to stand out in a crowded market and connect with consumers who are often overwhelmed by the demands of an always-on world. More than ever, consumers want to.

Loyalty / Rewards Programs

Participation: A Power Shift and Reckoning for all Brands

Jackie Hopkins, Phaedon , Phaedon | April 05 2024

Advancements in technology, the rise of social media, and the empowerment that comes with more open global communication structures have greatly influenced how young consumers participate with brands.

Loyalty / Rewards Programs

Unlocking Customer Insights: How to Harness the Power of Zero-Party Data

Emily Merkle, Phaedon , Phaedon | April 02 2024

In today’s data-driven landscape, companies increasingly recognize the importance of customer data to drive personalized experiences and build lasting relationships. One emerging strategy.

Technology

5 Actions Brands Can Take to Unlock Customer Loyalty

Nate Thompson and Connie Sisco, ICF Next , Phaedon | August 10 2023

Customer loyalty is a crucial factor to achieve long-term success for any business. Loyal customers are more likely to make repeat purchases, refer friends and family, and even defend your brand.

Revolutionizing Travel Experiences: Gen Z and Millennials Embrace Loyalty Programs

Katie Berndt, ICF Next , Phaedon | July 31 2023

Some prognosticators say loyalty is dead with younger generations, but the data tells a different story. Results from a recent eMarketer survey demonstrate the opposite with millennials.

Loyalty / Rewards Programs

3 Best Practices For Mastering Customer Experience Transformation

Anne Catherine Feeney, Kristi Boesen, and Bindu Gupta, ICF Next , Phaedon | July 11 2023

What is customer experience transformation?Customer experience transformation, or CXT, works to align your organization’s values, structures, operations, technology, and culture to obsessively.

CX (Customer Experience)

To Connect With Consumers, Be Prepared to Do More With Less

Becca Brown, ICF Next , Phaedon | July 05 2023

We’ve been saying this for some time now: consumers crave authenticity and connection with brands. So why do we still feel the need to say it? Because many brands still struggle to get it right.

Customer Engagement

How Brands Can Leverage Nostalgia Without Living in The Past

Tim Barlow, ICF Next , Phaedon | June 29 2023

The past has a persistent magnetism, playing on a sense of comfort that brands often leverage as a shortcut to emotionally resonate with consumers. Nostalgia marketing is everywhere—from Pepsi.

Customer Engagement

Drive Participation and Foster Emotional Loyalty Through Shared Values

Denise Holt and Tom Madden, ICF Next , Phaedon | May 24 2023

Differentiation is key for brands looking to stand out in a crowded market and connect with consumers who are often overwhelmed by the demands of an always-on world. More than ever, consumers want to.

Loyalty / Rewards Programs

Building Trust Through Loyalty Fraud Prevention

Lauren Sutherland, Emily Merkle, and Mark Halterman, ICF Next , Phaedon | February 13 2023

Loyalty fraud is not new, but it is increasingAccording to the Loyalty Security Alliance, 17.6% of survey respondents said loyalty fraud grew “a lot” in the last three years, while 23.5.

Customer Engagement

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