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Supplier-Contributed Blogs

Reimagining Healthcare Communication for the Modern Consumer

Connor Birkner, Laura Duntley, Phaedon , Phaedon | July 15 2025

Personalizing the healthcare experience has become a top priority for today’s healthcare brands, and with good reason. Beyond meeting rising patient expectations, tailored communication and.

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Gen Alpha and the Future of Brand Loyalty

Katie Berndt, Lauren Sutherland, Phaedon , Phaedon | June 23 2025

Born between 2010 and 2025, Gen Alpha represents the first generation born entirely in the 21st century and the second digitally native generation. Their spending power is projected to.

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How Brands Can Win Over Novelty-Seeking Travelers

Lauren Sutherland, Cindy Roseland, Phaedon , Phaedon | June 13 2025

Despite economic uncertainty, we’re seeing travelers continue to prioritize vacations paired with a willingness to spend more on quality. Driven by the trend of intentional spending (where.

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The Partnership Revolution: How Brand Collaborations are Elevating Loyalty Programs

Denise Holt, Lauren Sutherland, Phaedon , Phaedon | June 04 2025

Customer expectations are shifting from single-brand loyalty programs toward more flexible, lifestyle-integrated experiences. To meet this change, brands are looking to strategic partnerships that.

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Navigating the Horizon: Five Key Challenges to Creating More Loyal Customers in Travel and.

Ned Shugrue, Phaedon , Phaedon | May 29 2025

The travel and hospitality industry has undergone dramatic transformation in recent years, presenting unique challenges for brands aiming to capture and maintain customer loyalty. From global booking.

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The Evolving Retail Landscape: Six Challenges to Building Customer Loyalty

Ned Shugrue, Phaedon , Phaedon | May 20 2025

In today’s rapidly evolving retail landscape, brands face unprecedented challenges in capturing and retaining customer loyalty. The digital revolution has transformed how consumers shop.

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AI in Healthcare: Increasing Efficiency and Enhancing Patient Experience

Emily Merkle and Mary Carter, Phaedon , Phaedon | May 06 2025

Note to reader:As healthcare organizations explore the transformative potential of AI outlined in this article, it is essential to address the critical regulatory considerations that must guide.

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Put the ‘Person’ Back into Personalization

Emily Merkle, Phaedon , Phaedon | April 08 2025

Remember walking into your favorite neighborhood café, where the barista not only remembers your name but knows exactly how you like your coffee? That feeling of being truly seen as an individual.

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Gamification: Revolutionizing Customer Engagement and Loyalty

Nate Thompson and Katie Berndt, Phaedon , Phaedon | March 03 2025

To succeed, brands must constantly seek innovative ways to capture and maintain customer attention. Enter gamification—a powerful marketing strategy that integrates game-like elements into non.

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Building Customer Loyalty Through Strategic Tier Structures

Emily Merkle, Lauren Sutherland, Phaedon , Phaedon | February 17 2025

Loyalty programs are cornerstones of customer retention strategies for countless brands. At the heart of many successful loyalty initiatives is a well-crafted.

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8 Trends Shaping the Future of Brand Loyalty and Customer Experience

The Phaedon Team , Phaedon | February 03 2025

As we approach 2025, the landscape of brand loyalty stands at a transformative crossroads. Economic pressures, technological advancement, and evolving consumer expectations are converging to reshape.

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Emotional Loyalty: What’s Data Got to Do With It?

Mary Carter, Kristi Boesen, Phaedon , Phaedon | December 18 2024

Businesses are increasingly recognizing the power of emotional loyalty in fostering long-term customer relationships that drive engagement, advocacy, and identity.  At Phaedon, we call this the.

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