Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

CPG Loyalty Programs are Tackling Unique Challenges Head-On

The ICF Next Team , Phaedon | September 10 2019

Launching and sustaining a differentiated, effective loyalty experience can be particularly challenging for Consumer Packaged Goods (CPG) brands. Luckily, recent technology and industry developments.

Loyalty / Rewards Programs

Gen Z: How brands can attract the new generation of consumers

Neil Tierney , Phaedon | August 30 2019

Gen Z are radically different from past groups of consumers, and important for us as marketers to understand. They demand a whole new way of ‘wooing’ if brands want to engage with them.

Loyalty / Rewards Programs

Optimize your predictive analytics through model ecosystems

The ICF Team , Phaedon | August 22 2019

Friends, I did it. I bought a pair of shorts via an Instagram ad.It wasn’t hard for them to find me. Summer is on the way. I needed shorts. But now, they haunt me. Wherever I go, internet or.

When Organizations Act With Empathy, Customers Notice

Andrea LeGrand , Phaedon | August 01 2019

How you treat your customers will determine whether they keep coming back. As consumers, we’ve all been on both sides of the table when it comes to companies being empathetic to our situations.

Driving innovation through Co-Creation

Fred Faulkner , Phaedon | July 15 2019

Imagine…Today’s the big day: the day your agency partner presents ideas and solutions to your brand. After a thorough process of finding this agency, you challenged them to meet the.

Branding / Product Positioning

How DR and Smart Thermostats Have Revolutionized The Utility-Customer Relationship

Robyn Link , Phaedon | July 01 2019

Smart thermostats ushered in a new era for the utility-customer relationship. Now, new demand response programs are capitalizing on this momentum to create wins for both parties.Utilities have.

CRM (Customer Relationship)

Is Your Travel and Hospitality Loyalty Program Human-Friendly?

Hannah Fox , Phaedon | June 21 2019

Check out these highlights from the Humanizing Loyalty reportIn today’s travel and hospitality market, customers have more control and choices than ever before. How do brands ensure that they.

Loyalty / Rewards Programs

What’s The Future of Blockchain in Loyalty Marketing?

Mike Sund , Phaedon | June 12 2019

At the height of the Cryptocurrency trading frenzy, Bitcoin reached a unit value of $19,650. It hasn’t been that high since. A little more than a year later, Bitcoin declined 84 percent and hit.

Loyalty / Rewards Programs

Loyalty Points Are Here to Stay. So Are Heightened Member Expectations

Joerg Granacher, ICF Next , Phaedon | May 02 2019

Point-based loyalty programs aren’t going anywhere, but we are seeing a significant shift in what members expect in terms of benefits from the loyalty program(s) they participate in. Doesn.

Loyalty / Rewards Programs

Improving Brand Engagement Through Human-Centered Loyalty Technology

Guy Cierzan, ICF Next , Phaedon | April 25 2019

When we applied a human-centered approach to development of ICF Next’s loyalty technology platform, we saw huge benefits. Your customers can, too. I’m lucky to lead a team that is at the.

Branding / Product Positioning

Three Reasons Why Marketers Should Be Using Advanced Analytics

Nate Thompson, ICF Next , Phaedon | April 22 2019

Today, marketers are relying on analytics to aid and guide practically every decision they make. Implementing marketing analytics allows organizations to pinpoint specific groups of customers.

Data Analytics

Igniting Loyalty in Low-Frequency Categories

Guy Cierzan , Phaedon | April 17 2019

Successful customer loyalty in low-frequency categories can be attributed to these best practices. The convergence of big data, social media and omnichannel marketing are causing a tectonic shift.

Loyalty / Rewards Programs

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