Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

SMS: Surprisingly Effective

Erika Reed , Phaedon | March 09 2020

Text message marketing isn’t new or groundbreaking, but it’s highly effective when utilized correctly. Here’s how. A phone number is personal. It’s given out to close friends.

From Experience to Participation: How Six Industries are Being Redefined

John Armstrong , Phaedon | February 28 2020

2020 feels like a good year for clarity.Over the past decade, we saw an overemphasis on the "customer experience" and its myriad of manifestations across different channels. With new.

13 Predictions For Loyalty Marketing in 2020

ICF Next Team , Phaedon | January 21 2020

While an eventful decade is coming to a close, the ever-evolving world of loyalty and customer marketing shows no signs of slowing down. We polled leaders from across ICF Next’s loyalty and.

To Improve Customer Loyalty, The Best Brands Are Listening

ICF Next Team , Phaedon | January 10 2020

If you want to take your brand loyalty program to the next level, you need to be customer-obsessed—and that starts with listening. It happens all the time. Someone asks you a question.

Loyalty / Rewards Programs

Seeking a Shared Purpose in Loyalty Partnerships

Anthony Kavanagh, ICF Next , Phaedon | January 07 2020

Beyond the promise of relaxation, exploration, or adventure, one thing that can help push a vacation from ‘great’ to ‘totally awesome’ is to earn points through an airline or.

Building a Case For Sustainable Retail

Lauren Sutherland, ICF Next , Phaedon | January 02 2020

Environmentally focused consumers are pressuring companies to implement sustainable practices beyond greenwashing—or lose their loyalty. Greta Thunberg certainly has shaken up the global.

CSR (Corporate Social Responsibility)

Evaluating your loyalty technology platform? Five tips to streamline the process.

Jim Mattson , Phaedon | December 06 2019

Here are several ways brands can avoid common pitfalls. With wide-reaching impact and stakeholders in virtually every department, a loyalty technology implementation or migration can be one of the.

How to Make The Holidays Easy For Your Customers, and More Profitable For Your Brand

Andrea LeGrand, ICF Next , Phaedon | November 26 2019

With two-thirds of consumers having just begun their holiday shopping in October, there’s still time to make the most of the season for both your shoppers and your brand. Here are six things to.

Loyalty / Rewards Programs

What Costco gets right about customer loyalty

Ned Shugrue, ICF Next , Phaedon | November 13 2019

No traditional loyalty program necessary: the wholesale giant kills the loyalty game.Okay, I’ll admit it… I love Costco. I’d put Costco in my top five favorite brands. And it&rsquo.

Loyalty / Rewards Programs

Tier status: How to Best Ensure Your Customers Grow With You

ICF Team , Phaedon | November 04 2019

At the start of every year, loyal customers everywhere begin their quest to earn elite status...again. Those who are well-versed in their favorite program know whether they qualified, or better yet.

Loyalty / Rewards Programs

Six steps to launching a new loyalty program

Guy Cierzan , Phaedon | October 11 2019

Launching a loyalty program is hard. Launching a program when all of your competitors already have one is harder.Loyalty is a well-established marketing discipline that has saturated almost every.

Loyalty / Rewards Programs

Using UI/UX design principles to improve smartphone-based informed consent

, Phaedon | September 27 2019

Smartphones have opened a new avenue of communication between researchers and study subjects—and this medium presents both opportunities and challenges. On the opportunity side, we can engage.

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