Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

Planning and Designing For Accessible Experiences

The ICF Next Team , Phaedon | June 03 2020

In recent years, there has been a growing need for companies to design digital experiences that are accessible and inclusive for all audiences. Join ICF Next Partners Anne Catherine Feeney and Jane.

CX (Customer Experience)

The Importance of an Accessible and Inclusive Experience

ICF Next Team , Phaedon | May 28 2020

In order to be successful and effective, companies must design digital experiences that are accessible, and inclusive of all audiences. Inclusivity drives participationAccessibility has become.

Loyalty / Rewards Programs

COVID-19 Recovery is Inevitable, But Are We Ready?

ICF Next Team , Phaedon | May 22 2020

We don’t know the exact timetable, but if we believe recovery is closer rather than further away, these key considerations might help us prepare for the hard decisions ahead.As COVID-19 and its.

Technology

Building Trust in a Time of Disruption and Preparing For The Future of The Customer Journey

Mike Sund and Stacy Kjelland, ICF Next , Phaedon | May 19 2020

Mitigating the customer impact of COVID-19 will require steady brand leadership and empathy – learn what it takes to weather the storm and come out ahead on the other side. For brands and.

Retail Revolution: The Changing Retail Space and Why These Impacts Could Be Built to Last

Ann Gersna, ICF Next , Phaedon | May 11 2020

What is happening now in retail will determine the rules of the “New Normal.”Perhaps more than any other segment, retail brands came into the COVID-19 crisis in a particularly difficult.

CX (Customer Experience)

Company Loyalty in Times of Uncertainty

Tom Madden, ICF Next , Phaedon | May 04 2020

A pandemic allows companies to take stock of their loyalty programs—making sure they’re being loyal to their consumers during stressful times. In the loyalty business, companies.

Loyalty / Rewards Programs

A Framework for Asking the Right Questions While Managing COVID-19

Faryar Borhani and Grant Toups, ICF Next , Phaedon | April 28 2020

We know the expected role of government and health officials, but what about brands?It has been over 70 days since the first case of COVID-19 was discovered in the United States. Since late-January,.

The keys to managing the business curve of COVID-19

Grant Toups, ICF Next , Phaedon | April 21 2020

To manage the business curve of COVID-19, start by understanding the three phases of this crisis: Panic and Disruption, Fear and Isolation, and Recovery and the New Normal.Today we are.

Building Trust in a Time of Disruption and Preparing for the Future of the Customer Journey

Mike Sund and Stacy Kjelland , Phaedon | April 14 2020

Mitigating the customer impact of COVID-19 will require steady brand leadership and empathy – learn what it takes to weather the storm and come out ahead on the other side.For brands and.

How Travel Brands Respond to Global Pandemics

Emmanuelle Mehta , Phaedon | April 09 2020

During global pandemics like the coronavirus crisis, travel brands that are flexible and transparent with their customers—while finding ways to lessen their anxiety—are well-positioned.

Points Aren’t the Point

The ICF Next Team , Phaedon | March 31 2020

If your brand doesn’t earn active participation through experiences that make customers feel appreciated and understood in a human way, they’ll find a new brand that does. When we ask.

Bringing Cloud Flexibility to Adobe Experience Manager

The ICF Team , Phaedon | March 23 2020

Will the new cloud-native Adobe Experience Manager revolutionize the way brands manage and deliver digital experiences? Here’s our breakdown of the benefits, considerations, and impact of the.

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