Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

COVID-19 Survey: Shoppers Report More Visits to Stores and Increased Comfort in the Safety of the.

Dr. John Boyle, PhD, Thomas Brassell, and James Dayton, ICF Next , Phaedon | December 01 2020

In an update to our August survey, American shoppers continue to shop more frequently and report increasing feelings that avoiding stores is not important in slowing the spread of the Coronavirus.

CX (Customer Experience)

Sparking Action to Change Behavior: The Power of Influencers

Vickie Gogo, ICF Next , Phaedon | September 11 2020

To inspire Americans to help “flatten the curve,” public health officials can find support in surprising places.Changing behavior is not easy. ICF Next’s social marketing team.

Social Media

The Importance of Understanding the Data—and What it May (or May Not) Be Telling Us

ICF Next Team , Phaedon | September 04 2020

Using data is a great way to tell a story. Be careful it doesn’t tell the wrong one.In today’s world, data has become a critical component of our professional and personal daily lives. It.

Data Analytics

Crafting Effective Data Visualizations

Nate Thompson, ICF Next , Phaedon | September 01 2020

At first blush, quickly capturing important business information with data visualization seems like a clear-cut illustration of the phrase “A picture is worth a thousand words.” A well.

COVID-19 Survey: American Frequent Traveler Attitudes Dip Further Amid Embrace of Masks

Dr. John Boyle, PhD, Thomas Brassell, and Guy Cierzan | ICF Next , Phaedon | August 28 2020

As COVID-19 cases surge across the country, American frequent travelers recognize the importance of public health measures—but feel more pessimistic about future travel and the trajectory of.

How the Public Sector is Reinventing Its Approach in a Time of Crisis

ICF Next Team , Phaedon | June 30 2020

As COVID-19 continues its path of destruction and disruption across the United States, how can agencies best serve constituents in their time of need?The COVID-19 pandemic has tested and amplified.

Building and Scaling an Effective Multi-Brand Loyalty Initiative

Ned Shugrue, Katie Berndt, and Ken Seaton, ICF Next , Phaedon | June 29 2020

How “house of brands” loyalty programs can create marketing efficiency while fostering deeper customer relationships.It’s no secret that consolidation has been the name of the game.

Loyalty / Rewards Programs

Travel On the Rebound: A Restart Like No Other

Bruce Lahood, ICF Next , Phaedon | June 25 2020

In an unprecedented time, the travel industry has no option but to look to the future to re-emerge. As marketers, why do we always look to the past to inform our future, seeking out precedents.

Technology

The Post-Pandemic Opportunity For The Consumer Packaged Goods (CPG) Industry

The ICF Next Team , Phaedon | June 11 2020

As we continue our content series on how brands are managing the business curve of COVID-19, we explore how leading CPG brands are seizing the opportunity to emerge from COVID-19’s.

Loyalty / Rewards Programs

How Trust, Purpose, and Customer-Centricity Will Shape The Financial Institutions of Tomorrow

The ICF Next Team , Phaedon | June 10 2020

Financial institutions were in a unique position at the outset of the COVID-19 crisis. Here’s how they responded and what the implications are for an industry slow to change.The COVID-19 crisis.

CX (Customer Experience)

Conscientious Collaboration: An Industry Poised for Change

The ICF Next Team , Phaedon | June 08 2020

Due to the COVID-19 pandemic, the travel and tourism industry faces an unprecedented crisis. Like any unforeseen situation, the challenge is not the circumstance itself, but how brands navigate their.

CX (Customer Experience)

Get more from Adobe Target

ICF Next Team , Phaedon | June 05 2020

Adobe Target is a marketer’s dream, enabling users to deliver tests and personalization without complex and costly code changes. But many organizations fail to use Target to its full.

Personalization

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