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Supplier-Contributed Blogs

Importance of the instant gratification [VIDEO]

The Comarch Team , Comarch | January 15 2021

Here to open this year’s #loyaltyexperts series is Bindu Gupta, Head of the Loyalty Strategy Consulting Team at Comarch. In the episode, not only does Bindu talk about the importance of instant.

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Loyalty Marketing Strategies to Win More Customers in 2021: Continuing the Conversation

Lukasz Sloniewski & Marcin Sobek, Comarch , Comarch | October 28 2020

Our latest webinar, Loyalty Marketing Strategies to Win More Customers in 2021, was held October 7, 2020. We didn’t have time to answer all of the questions from our audience, so we.

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CLM Mobile App has been enhanced by the Mobile Payments functionality

The Comarch Team , Comarch | October 21 2020

Mobile Payments functionality allows users to store there their favorite form of payment and use it during the in-store journey or when they would like to pay for fuel directly at the pump. .

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The New Normal: Continuing the Conversation

Sidney Dunn, Bindu Gupta | Comarch , Comarch | July 20 2020

Our latest webinar, The New Normal: Reinventing Grocery Retail Loyalty Programs, was held May 27, 2020. We received such a large number of questions from the audience that we didn’t.

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Comparing Loyalty Management Technologies: Licensed and Cloud-based Systems

The Comarch Team , Comarch | April 29 2020

The Cloud is a major driving force of the current digital revolution. There is no question about that. Providing instant access and high availability of systems and services, it has become a refined.

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Best Practices for Integrating Loyalty Programs

The Comarch Team , Comarch | April 17 2020

Sometimes a single B2B/ B2C brand can have multiple, disconnected loyalty reward programs to drive different business objectives. The most recent example of such situation which had everyone talking.

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Ensuring Customer-Centricity in Unprecedented Times

The Comarch Team , Comarch | April 08 2020

Our new normal is something nobody expected in their wildest dreams. As the world is continuously preparing to combat COVID-19, customers are facing a huge slew of challenges including longer.

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Using Artificial Intelligence to Build Customer Loyalty

Łukasz Słoniewski, Consulting Director, Comarch , Comarch | March 19 2020

Today’s customers expect supreme services and an easy way to achieve their goals. When I go shopping, for example, I expect the store to have all the goods I need, I don't want to wait in.

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In a Convenience-Centric World, Experiential Marketing is the Key to Thriving

The Comarch Team , Comarch | February 26 2020

The 2010s saw significant changes to the retail landscape; some were expected, but many shakeups were seemingly out of the blue. It’s hard to predict what the 2020s have in store for us, but.

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Wait…They’re All Running Their Marketing On Clouds As Well?!

The Comarch Team , Comarch | December 23 2019

When in cloud    Cloud computing has been around for so long that, for some, it has become somewhat of a cliché. It is predicted that the term will soon end up on.

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Perfect Rewarding: How Technology Can Help  

The Comarch Team , Comarch | December 18 2019

The main purpose of every loyalty program is very simple from the customer perspective – they sign up because they want to be recognized and rewarded. As long as.

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How Machine Learning Supports Social Media Mining

The Comarch Team , Comarch | July 05 2018

Information is key, especially in business. Without appropriate knowledge, marketing teams would have difficulties to address the actual needs and requirements of any given target group. This is.

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