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Supplier-Contributed Blogs

How Can Your Company Fully Benefit From Loyalty Programs

The Comarch Team , Comarch | December 14 2022

Nowadays, loyalty programs are mainly implemented within enterprises that emphasize the importance of the customer-centric approach – no matter what kind of business you are.

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How to Win Back Lost Customers

The Comarch Team , Comarch | December 09 2022

Even though “it costs 5 times more to attract a new customer than it does to keep an existing one”[1], many companies still believe that getting more new.

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Boost your Loyalty Program with a Successful Referral Program

The Comarch Team , Comarch | November 01 2022

In today’s world, companies are constantly working to build brand awareness as they compete for consumers’ attention. There are many avenues to market your business to .

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Customer Segmentation Models to Improve the Performance of Loyalty Marketing Campaigns

Paula Sierra Martinez, Comarch , Comarch | October 20 2022

To create a loyalty marketing strategy, it is critical to understand that every customer is unique. Every member has different needs, preferences, communication channels.

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What is Zero-party Data and Why Will it Become so Important?

The Comarch Team , Comarch | October 17 2022

What is zero-party data?Data is being collected on individuals and exchanged everyday between systems and third parties, but soon the tools to collect this data are radically.

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The Untapped Potential of B2B Manufacturing Loyalty Programs

The Comarch Team , Comarch | October 04 2022

Intermediaries have always been a vital part of the consumer’s experience with products. Consumers are loyal to brands, but rarely interact with the companies that produce those.

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10 B2B Loyalty Statistics You Should Care About

The Comarch Team , Comarch | July 06 2022

While B2B customer loyalty programs have existed for decades, many businesses have not yet explored the opportunity. In today’s market, B2B companies experience a number of .

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The Untapped Potential of B2B Manufacturing Loyalty Programs

The Comarch Team , Comarch | April 29 2022

Intermediaries have always been a vital part of the consumer’s experience with products. Consumers are loyal to brands, but rarely interact with the companies that produce those.

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The Ultimate Guide to Customer Loyalty

The Comarch Team , Comarch | April 21 2022

The field of customer loyalty is an extremely competitive area in marketing business. All companies have the same target in mind: to link as many customers as.

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Why Customer Loyalty Platforms Are More Like Typewriters

The Comarch Team , Comarch | February 16 2022

Just because an aspiring writer has a new Word document open right in front of them doesn’t mean they will, without any doubts, create a gripping, larger-than-life story within that space. Don.

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Why Is Loyalty Fraud on the Rise?

The Comarch Team , Comarch | December 02 2021

Within the loyalty and marketing industry, there is a growing concern regarding customer loyalty fraud and program gaming. Loyalty programs have become an attractive target of .

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Coffee With Comarch Loyalty | Episode 4: Paula Thomas

The Comarch Team , Comarch | November 12 2021

This episode features loyalty strategy celebrity Paula Thomas, host of the “Let’s Talk Loyalty” podcast and strategic consulting expert. Watch now to discover the importance of paid.

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