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Supplier-Contributed Blogs

How to Implement Loyalty Effectively in Ecommerce

The Comarch Team , Comarch | April 05 2023

We are all familiar with loyalty programs, but what we might not realize is that certain types of businesses are best suited to take advantage of different loyalty program.

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Use Gamification Progress Bars to Drive Customer Engagement

The Comarch Team , Comarch | March 16 2023

Games mean fun, and who doesn’t like having fun? The allure of rewards, the urge to compete, and the fear of missing out are factors that make gamification a popular choice.

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It's NOT Your Clients Choice to Watch Your Ads – But It's Their Choice to Join Your Loyalty Program

The Comarch Team , Comarch | March 08 2023

Why It All Ads UpLet's make something clear right out of the gate – today's consumers hate ads. They hate it when pop-ups literally pop up uninvited.

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A Simple Guide to Loyalty Programs in Retail

The Comarch Team , Comarch | January 18 2023

It is not uncommon for those who are new to the world of loyalty marketing to think that all loyalty programs work the same way or have equal benefits. Some may even be .

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How to Cross-Sell and Increase Revenue by Using Top-Notch Sales Techniques?

The Comarch Team , Comarch | January 09 2023

"Would you like fries with that”? McDonald’s already knows the answer. And what seems like a simple, innocent and effortless question allows the fast food giant to sell.

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Improve Loyalty Marketing Campaigns with Send Time Optimization

The Comarch Team , Comarch | January 04 2023

Whoever says they have the magic recipe for the perfect cadence & timing to deliver marketing communications must know something the rest of the world doesn’t. Unfortunately.

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How to Increase Brand Awareness with Engagement Campaigns

The Comarch Team , Comarch | December 19 2022

It is common knowledge that brand awareness amongst customers is one of the most important aspects of running a successful company. In this article, you will find useful.

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How Can Your Company Fully Benefit From Loyalty Programs

The Comarch Team , Comarch | December 14 2022

Nowadays, loyalty programs are mainly implemented within enterprises that emphasize the importance of the customer-centric approach – no matter what kind of business you are.

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How to Win Back Lost Customers

The Comarch Team , Comarch | December 09 2022

Even though “it costs 5 times more to attract a new customer than it does to keep an existing one”[1], many companies still believe that getting more new.

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Boost your Loyalty Program with a Successful Referral Program

The Comarch Team , Comarch | November 01 2022

In today’s world, companies are constantly working to build brand awareness as they compete for consumers’ attention. There are many avenues to market your business to .

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Customer Segmentation Models to Improve the Performance of Loyalty Marketing Campaigns

Paula Sierra Martinez, Comarch , Comarch | October 20 2022

To create a loyalty marketing strategy, it is critical to understand that every customer is unique. Every member has different needs, preferences, communication channels.

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What is Zero-party Data and Why Will it Become so Important?

The Comarch Team , Comarch | October 17 2022

What is zero-party data?Data is being collected on individuals and exchanged everyday between systems and third parties, but soon the tools to collect this data are radically.

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