Increasingly, retailers are entering partnerships to generate foot-traffic. For consumers, these partnerships increase the value of entering the store. For instance, Kohl’s accepts returns for Amazon items, putting the brand into a mutual symbiosis with the e-commerce giant, rather than facing it off adversarial.
The latest unlikely partnership is one between FedEx and Dollar General. The two companies have announced a strategic alliance that will offer convenient access to FedEx drop-off and pickup services at thousands of....