Programs
PDI Fuel Rewards Program Doubles Membership in Two Years
The gas retailer has hit a major milestone, reaching over 20 million loyalty members. “Consumers have shown their preference for cents-per-gallon rewards time and again through changes in their spending behaviors,” says PDI Marketing Cloud Solutions Senior Vice President Brandon Logsdon. “The brands that participate in the program see the power of the currency and the flexibility of the platform to meet their specific marketing goals. Our 20....