Loyalty 360 provided an insightful webinar on one of the most dynamic forces in the marketing arena- gamification on Thursday April 26, 2012 at 1 PM EST. People have fundamental needs and desires - for reward, status, achievement and competition, among others. Games have long been a place where those needs have been met. But how do you satisfy these needs outside of actual games? Say, in a loyalty program? Gamification.
Gamification is emerging as a dynamic force in the marketing arena, and can be a powerful tool to unlock deep consumer....