Loyalty Executives Say Program Liability and Costs Are Their #1 Challenge - Greater Collaboration Between Merchants and Providers Needed, According to Swift Exchange's April 2012 LoyaltyPulse Survey

This is a “Wake-Up Call” for the Transformation of the Loyalty Industry Managing reward liability and its spiraling costs has become the single largest challenge for the reward industry, making the need for collaboration between reward providers and merchants greater than ever, according to a new survey from Swift Exchange, an innovator in the facilitation of global commerce. “Modern-day loyalty programs have reached the limits of their current technology and methodology,” said Richard Postrel, Chief Executive....