Marketers are faced with the challenges of the always-on customer looking for personalization and real time attention through their channel of choice. This is the new 21st century dilemma, and the marketer who figures it out first will end up on top.
“A little bit of right information, just a little bit beforehand---whether it is a couple of seconds, minutes or hours---is more valuable than all the information six months later…this is the two second advantage.” Vivek Ranadive’, Founder and CEO TIBCO
Matt....