The merging of online and in-store customer experience is a theme that has seemingly been on the horizon for years but is now recognized as an immediate necessity in the evolution of CX. The novelty of shopping online has long since passed, and customers today are far more likely to place in-store and online customer experience on the same grading scale. Retail has already encountered this hurdle head-on, and a recent report from IRI notes that CPG is the next industry that must quickly transition to a market in which the line between in....