For officials at Best Western Hotels & Resorts, its award-winning loyalty program has served them well in this, the company’s 70th year.
But, resting on their laurels is not in the equation for Best Western this year. Its goals this year include continuing to stay focused on meeting the needs of its customers through the rollout of the brand refresh, exciting and unique promotions, and an enhanced digital platform experience.
What’s more, Best Western will continue to deliver a strong customer experience for its guests....