Auntie Anne’s Drives Customer Engagement With Limited-Edition Loyalty Sweepstakes
LISTEN TO THIS ARTICLE
0:00 / 0:00

Auntie Anne’s recently marked National Auntie Day by launching its most premium promotion yet: the GoldenBrown Card, offering winners a year of free pretzels and lemonade. Only three of these exclusive cards will be awarded, making them a highly coveted prize for devoted fans.

The Golden Brown Card entitles each winner to one Original or Cinnamon Sugar Pretzel and one Original Lemonade every day for 365 days via Auntie Anne’s Rewards account. On top of that, winners receive one catering order for up to fifty people.

To enter, fans must be members of the Auntie Anne’s Rewards Program and participate starting via Instagram by following Auntie Anne’s official account and completing the entry form — full details are shared through their social channels.

Auntie Anne’s Vice President of Marketing Megan Swader emphasized that the Golden Brown Card celebrates the brand’s most loyal pretzel lovers in a uniquely exciting way: “National Auntie Day is the perfect time to drop something that feels as iconic as our pretzels—and the exclusive release of the Golden Brown Card is it.”

Learn more here.
 

Recent Content