Borders is using free Wi-Fi service, as well as other initiatives, to differentiate itself from competitors and increase membership in its loyalty program this holiday shopping season.Jason Shriver, director of loyalty marketing at Borders, said...Read More

The Twitter ecosystem may be changing constantly, but most of that comes on the back of individual developers and outside companies. They beat on Twitter APIs to create new products that may win them glory, recognition or cash. Over the past month...Read More

During 2008 and 2009, consumer confidence in corporations and their leaders steadily declined. Billion-dollar banks have failed, insurance and mortgage giants have declared bankruptcy, big box retailers have collapsed and once “too-big-to...Read More

MEDINA, OH, October 25, 2009 — Marketing and technology company, Digital Rocket announced that prominent northeast Ohio dealers, VanDevere Chevrolet, Buick, Pontiac, GMC and Kia are now offering an opt-in subscription service whereby...Read More

MIAMI, Oct. 7 /PRNewswire-FirstCall/—Top-rated premium brand Celebrity Cruises today announced the appointment of Lisa Kauffman as vice president of Marketing. Kauffman will lead the brand’s overall marketing program, including brand...Read More

FULLERTON, CA, September 25, - Perry Wilson, V.P. Sales of Advanced Image Direct (“AID”), today announced his company had engaged in a partnership with Loyalty 360, headquartered in Cincinnati, Ohio.AID, is currently in the midst of it...Read More

A new report by Steven Frischling and Addison Schonland of Innovation Analysis Group tackles the problem head-on. Titled “The Airline Industry & Social Media - A must-have strategic guide for airline marketing and sales,” the 62...Read More

“The basic premise of ordering gift cards on-line is nothing new,” states Adam Van Witzenburg, President of National Gift Card. “However, our goal with this site was to deliver a more advanced level of redemption that offers an...Read More

TopGrading Solutions recently conducted research to determine how much time an employed candidate is spending looking for a new job during business hours. The search firm is a perennial President Club winner within MRINetwork®, the world&rsquo...Read More

“We worked with our members to better understand their needs and have enhanced the My Coke Rewards experience for them.  We’re also providing innovative ways for our partners and customers to connect with members,” said...Read More