While DSW, a leading branded footwear and accessories retailer, took a slight step backward, fiscally speaking, during the third quarter, CEO Michael MacDonald is confident that the company has the strategic customer engagement/customer experience...Read More

ATB Financial’s mission statement is perhaps best summed up by Steve Fedorchuk, the company’s VP of Customer Care.“We looked at our 77-year history and decided that we can transform banking,” Fedorchuk explained. “We...Read More

Without effective brand messaging, marketing efforts simply fall flat. Whether it’s announcing new products, promoting upcoming specials, or conveying a brand’s personality, messaging is the link between marketing campaigns and their...Read More

Launched in 1992, the AIR MILES Reward Program is one of the best ways to receive rewards in Canada.  With more than 10 million active Collector accounts, about two thirds of all Canadian households can turn everyday purchases like gas and...Read More

Marriott is now extending the global reach of its award winning loyalty program. Now guests and travellers in Africa can take advantage of Marriott Rewards when staying at every Protea and African Pride Hotel across the continent. This new move...Read More

It’s never too early for 2016 predictions that could impact customer engagement, customer loyalty, and the loyalty marketing world as a whole.Mayur Anadkat, Vice President of Product Marketing for Five9, a contact center software company...Read More

A disappointing third-quarter performance notwithstanding, David Dyer, CEO of women’s apparel merchant Chico’s FAS, remains confident after the company launched one of its biggest customer experience efforts ever.Dyer discussed the new...Read More

Dunkin’ Donuts is always trying to engage its loyalty customer base. The company just launched the #DDCoffeeJoy photo and video contest that allows customers the chance to win special holiday presents, including one dozen JetBlue travel...Read More

Offering consumers a better price or a special promotion has been the go-to customer engagement strategy almost since time untold. The problem, however, is that times are changing, and far too many brands are still exclusively leveraging this...Read More

As the holiday season looms ever closer, brands and customer engagement marketers alike are preparing for the shopping deluge that Black Friday will unleash. This time of year typically means more flexible consumer spending habits, more seasonal...Read More